4.3 Case Study (China Manufacturers)
In last 20 years China became one of the more influential and fast growing countries in the world due to the economical element by some trading and import export business. This changing created better living conditions and affluence enlivenment for Chinese citizens, the result is increasing in the Chinese consumers purchasing power and capital of their bank account. which leaded many new Chinese entrants of toy companies or manufacturers established to produce brick toy similar LEGO type in China and they are targeting to export infringing brick toy and aim to occupy LEGO 's market share. China manufacturers were built up factories in Guangdong, Shantou - Chenghai and Dongguan which is named world factory
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A quick research of the AliExpress export website shown a list of 50 companies producing interlocking brick toy with probably 25 companies were doing toy similar LEGO type. Those manufacturers based in Chenghai that is core producer for world reputation toy company like Mattel and Hasbro as well. According the huge demands of valuable box sets produced by LEGO, especially some product line featured licensing animation like Marvel and DC comics super hero. Due to the related movies were keep released in these 5 years, it brings the big noise from market which customers are fascinating with those super hero box sets and it could be higher return investment tools than investment in gold. Therefore, many illegal businessmen of brand like Decool and Coko were targeting this specified customer needs and proceeded mass production regarding this reason. However, infringing patent products were sold in much cheaper price than LEGO and Mega Bloks offer, but they can gain the higher profit also. According this finding, we could see this pattern have been copied by many other China manufacturers. It further leads the vicious circle of plagiaristic toy issue in toy industry even same case happened in other industry like luxury …show more content…
Especially, the procedure of product oil spray and tempo print are contained high lead content which endangers the production operators at first since the smell of lead permeated into the air and they are absorbing that inside the human body, that damages lung function human day by day. Besides, those residues after spray painting is going to infiltrate river near the factory, we could imagine those water pollution with fused color stay in the river for long term and keep contaminating environment. As well as, increasing carbon emission is making air pollution and eroding blue sky relentlessly. At the end, those infringing toys are placed on the shelf and hazardous substance of product painting contacts with children skin and absorbing the smell inside body potentially. That really endangers kids’ health and their parents may complaint real LEGO which really affects brand image since some infringing toys used the LEGO trademark for commercial purpose. LEGO logo mean the quality and reputation guarantee for the consumers, that is uncountable value for LEGO and
In the first assignment of Research Skills (Studio Pathway), we have to explain some terms in research. Every student has to choose 5 terms. 5 research terms that interested me are Case Study, Literature Review, Primary Source, Secondary Source, and Survey.
This paper is aim to have a quick analysis of current competitive position of Build-A-Bear Workshop in the toy industry and challenges it faces, and to provide Build-A-Bear Workshop with some short-term and long-term recommendations to continue its success in toy industry. This paper mainly apply Porter’s five forces analysis, external environment analysis, financial analysis and value chain analysis.
China-Canada relations are clearly improving, due the fact that the two-way trade between Canada and China has sharply increased about eight times in the last 10 years alone. This increase in trade has massively increased the improvement of visas and the amount of visitors which come to Canada from China, not to mention the $55 billion that is now gained. “If China had a runny nose, the world will have a cold,” said China’s Consul General in Toronto, Fang Li, referring to the sturdy foothold China has on the global economy. This is undoubtedly true, however China needs Canada’s co-operation in regards to clean technology, environmental technology, food processing and health fields. Fang Li continues to point out that there are “1.5 million Chinese Nationals” living and studying in Canada compared to the 4000 Canadian students that study in China. This has caused China’s government to put in place a policy “where it will pick up the tuition of the student.” The Western criticisms of China’s human rights are partly to blame for this; however, China-Canada relations have started to “progress China into a more democratic society” and change the country as a whole. The result is clear: Canada’s global connections toward China are beneficial to all Canadians.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
LEGO won litigation in China that in term of the infringing patent of its brick toy product. The Beijing High People 's Court ruled in favor of LEGO in a court battle which began in 1999. LEGO said it was "the first time that the Chinese legal system has delivered a judgment that confirms copyright protection of industrial design/applied art". This case was related China toy manufacturers which are called Coko based in Chinese city of Tianjin, LEGO also requested Coko to announce official apology in bigger scale newspaper office Beijing Daily and they were asked to pay the penalty for LEGO.
With a population of 1.357 billion (2013)3, China is the most populated country in the world. Along with the huge population comes a market that is unmatched by any other country of the world. Both domestic companies and foreign companies want to tap into this large market that just recently embraced capitalism and entered into the World Trade Organization.
Lego The beginning. At the start of the company Lego made wood toys until they had an idea to use plastic instead. Before ever making bricks Ole Kirk Christiansen built wooden toys in Billund, Denmark for the children of Europe. He originated his company name, Lego, from two danish words which mean Play Well.
After the founding of the People’s Republic of China in 1949, China face one biggest foreign force – American imperialism. American imperialism is the policy that the United States aimed to control other country in economy, political and culture. America was also in the act of anti-Communist. Moreover, according to “A Bomb and Paper Tiger”: America’s growing arsenal of nuclear weapons made it clear that a war would place China at a great disadvantage” (394). Although American imperialism is a threat to China, it actually helps China increase its revolution and improve its status in the world.
In the book, The China Study, eight principals of food and health are based upon years of study. The eight principles are valuable for all people regardless of race or location. People are people and everywhere people need to eat. The principles found to work in China will work across the board regardless of location on the globe. According to the eight principals, good, whole-foods, plant-based diets will provide the nutrients required to maintain health no matter where one is. However, one’s biochemical individuality must be considered when recommending the principals to a client because of the individual dietary requirements. Some people must have additional protein or other nutrients that may not be available in a plant-based diet to meet his or her requirements. For most people, however, a plant-based diet as shown in The China Study can provide most of the nutrients required for health because nutrients that are available in whole-foods are biochemically correct for health maintenance. In my opinion, several principals are more relevant than others, particularly principa...
InNei Chio Kenneth Fraunce ISEM May 14, 2014 Is China Becoming a Dangerous Superpower? There are many facts showing that the United States of America has been the leading world superpower since the end of World War II. However, recently, the rate of development experienced in China has been frightening; there are statistics showing that China’s Gross Domestic Product (GDP) is so high that it could exceed the USA in a few years. The concern, however, has been that China is underdeveloped and not mature enough to handle the responsibility of becoming a superpower. Some policymakers in the USA stated that China is increasingly assertive have perpetuated this assertion (Acemoglu and James 34).
The Chinese dynastic system was highly admired for its vast structural integrity which allowed it to persevere for more than two millennia. The Xia Dynasty was the first recorded dynasty in Chinese history, founded by a man named Shun who renounced his throne to his trusted official Yu. Rather than pass the power to someone qualified for the position, Yu then entrusted the Dynasty to his son Qi, setting the precedence for the Dynastic rule. 1 This ushered in the Hereditary System which was followed by many dynasties to come. Under the hereditary system the power was passed down through the family members. This system also had an added benefit of ensuring stability and continuity within the nation’s infrastructure.2
As I mentioned LEGO started as a wooden toy company with 10 employees in 1939. In 1949 the company had a variety of plastics & wooden toys including the Brick. In the 1950’s the company is taken over by GodtFred as father Kirk has passed. Branded on 1954, the word LEGO. The toys are now being stamped with the LEGO. The company has a whopping 140 employees. In 1957, the brick is enhanced as a light inside is a added feature. In the early 1960’s, the wooden toy plant suffers and is demolished by a fire. The wooden toys have been taken off the market. In 1963, LEGO states their products’ characteristics shaping the ideal image of what LEGO comes to be in the 1980-2010’s.
China's development is praised by the whole world. Its developments are not only in the economic aspect, but as well in its foreign affairs. Compared with other developed countries, China is a relatively young country. It began constructing itself in 1949. After 30 years of growth, company ownership had experienced unprecedented changes. Entirely, non-state-owned companies can now be more involved in sectors that used to be monopolized by state-owned companies.
Hong Kong has many wonderful activities throughout the year. As its mixed culture of the west and east, Hong Kong holds both traditional Chinese and western festival, like the most important Chinese New Year celebration and western Christmas day. Moreover, it has been influenced by colonial rule and Chinese culture, Hong Kong has a flourishing arts scene that it not only has art festivals, orchestras, and opera performances but also has international film festivals and other global events. Furthermore, Hong Kong has many international sports events. For instant, international dragon boat races, FIVB volleyball world grand Prix, and FIA formula E Hong Kong ePrix.
Top managers should be reminded that they are ultimately responsible for the quality of a product and the company. Quality management is one of the keys. By defining quality in operational terms, understanding the costs and benefits of quality, recognizing the consequences of poor quality, and recognizing the need for ethical behavior (Stevenson, 2012), will lead to a more productive operation. If Toys, Inc. specifically doesn’t want to hire additional positions to inspect quality they could outsource to a company such as SATRA whom from its website states, “SATRA can assess the risk of injury from a toy, as well as carry out analysis for the presence of restricted metals such as lead, chromium and mercury(2015).” Quality is the ability of a product or service to consistently meet or exceed customer expectations (Stevenson, 2012). Quality when it comes to manufacturing of toys especially those that have moving parts also brings in safety concerns. “Market watch officials and technological experts have warned parents to pay more attention to the quality of toys they purchase to better protect their children (Hazell, C 2011).” Parents will associate a poorly made toy, especially one that already knows that it’s poorly made by having a trade-in program as potentially dangerous for their son or daughter. Continuing to have customer dissatisfaction will further question the quality of our product and in turn the safety of our