Center Parcs Pestle Analysis Essay

621 Words2 Pages

The impact of marketing environment on Center Parcs UK can be described through PESTLE analysis and SWOT analysis. PESTLE analysis indicates some important external factors that are- political factors, economic factors, social factors, technological factors, legal factors, environmental factors. Political Factors: Global free trade policy and Political stability in the developed countries facilitates Center Parcs UK. But if there is any political instability in the developed countries, Center Parcs UK will face a lot of threats and complications for its business. Economic Factors: Rapid economic growth in the developing countries, Economic stability in the developed countries facilitates Center Parcs UK. On the other hand, increasing exchange …show more content…

These factors are- services with new features, use of the unique technology for cmpaign. On the other hand, the following technological factors have negative impact on the business performance of Center Parcs UK all over the world. These factors are- Available duplicate food services of the competitors, using advanced technology of the competitors. Legal Factors: The following legal factors may act as the opportunity for the business performance of Center Parcs UK. These factors are- increasing tourists’ safety acts, increasing privacy related acts. On the other hand, the following legal factors may act as the threat for the business performance of Center Parcs UK. These factors are- consumer rights protection acts, increasing adulteration related acts may work as a challenging issue for the business performance of Center Parcs UK. Environmental Factors: Center Parcs UK has already taken steps to reduce air and water pollution and also taken steps to recycle its used or unusable products as well as wastes disposal with a considerate mindset. But the issues like earthquake, tidal wave, cyclone etc. due to global warming can affect the supply chain of the Center Parcs UK (Documents

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