Caterpillar Essay

863 Words2 Pages

The industrial sector deals primarily with the production and distribution of goods. This includes the aerospace, mining, oil, agriculture, and natural gas industries which when combined create about $3.84 trillion industry (Fidelity). Leaving Caterpillar with significant ability to leverage the industry by selling equipment to the industrial sector. The market for industrial machinery is currently valued at $691.58 billion. Even though it receives intense fluctuations in the market, the sector has been proven profitable and has been steadily growing. Last year alone the industry grew about 20% with heavy growth from the airline industry (Appendix B). Also the Architectural billing index, which has been seen as an indicator for manufacturing …show more content…

This is due to the fact that when companies are in hard financial times they don’t often opt for a new piece of machinery, but instead implement cost saving strategies. This is reflected in stock price and revenue for Caterpillar during economic downturns. For example, Caterpillar stock during the boom of 2006 was about $70 a share, but in 2009 it was only $30 a share. Due to variability of the economy Caterpillar revenues tend to follow as well. In 2009 Caterpillars revenue dropped by almost 37% during the recession. Although US economic factors are strong in Caterpillar and the manufacturing industry, another industrial risk for them is the global …show more content…

The businesses in the industry are connected to the world economy and the government meaning that there are many factors outside their control. The factors outside their control cause an intense oscillation of profitability inside the industry. Manufacturing companies need to be prepared for the cyclic environment, but it is extremely difficult. Challenges such as cash flow, talent retention, and continuous improvement emerge during an economic downturn. While challenges such as supply chain and growth costs emerge during economic booms. Balancing the continuous cycle is extremely difficult for managers in the manufacturing industry, but many companies are implementing technology to improve

Open Document