Case Study Zara It For Fast Fashion

It is important to understand as well as relate to the main analysis, which is present within the various business industries. It can be seen that in order to analyze and understand the different business models in the fashion and clothing industry of high-end brands, Zara is a very important brand of that purpose. Through analyzing the case study of this firm “Zara: IT for Fast fashion”, one can also understand how the businesses place themselves in competitive positions and how they compete in the market.

This report will discuss the apparel industry with regard to the business models that the players are employing to beat competition, which is growing every day. Of particular interest to this report is Zara’s position in the industry and its business model. Some of the competitive advantages that Zara has managed to attain that are making it edge the competitors are addressed. The possibilities of Zara’s model being a disruptive model are also explored. At the end of the article, conclusions are drawn from the issues discussed.

1. Business Model of Apparel Industry:
It can be seen that the main customers the Zara brand target is the high-end customer, who are fashion conscious city dwellers, and want a quick repose to the changes in fashion and clothing industry. Zara caters to this by ensuring that they are quick in designing new fashion statements and responding try the impatient customers who are waiting anxiously for changes in fashion. This is because it is a well-known fact of customer behavior that they change quickly in their tastes and fashion sense.
In addition to the above, Zara caters to this very basic competitive edge because the tastes of the customers in fashion, clothing and accessories are changing very r...

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...havior of Zara brand. The customers visit often and they find new staff to asset them on each visit. More so, it can be seen that the customers see any new product, and they have the tendency to buy it. This is because they are in the fear that the main product might not be there on their next visit. Also, there it is scarcity of the product due to its high demand, sot eh customers buy it as soon as they see and like it.
The manufacturing process is also a very important part of the Zara brand. The company follows a small batch manufacturing process, which is 20% higher than the competitors. However, this is catered for due to inventory turnover. More so, the orders are taken twice a week and it takes roughly about 3 weeks, starting from the concept to the distribution centers and being displayed in the stores. The following diagram shows the business model of Zara: