Case Study: The Texas Rangers

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The Texas Rangers are based in Arlington, Texas and play in the American League West in Major League Baseball. Previously the only way to consume Texas Rangers baseball was to attend the game, watch on television, and to hear it on the radio. If you did not live in the Arlington area, were an out of market fan, and the game was not nationally televised, then the fan is out of luck and cannot watch their favorite team play. With the introduction of the internet and social media a fan can consume sporting events in so many more ways. Texas Rangers fans can consume baseball games on television, through the Texas Rangers team site, and through Twitter.
The Texas Rangers television rights have been awarded to Fox Sports South West, and all games

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