Case Study Rationale Of The Study Of Health Insurance

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Rationale of the Study

1. Now a day’s people are getting curious towards health and health insurance products.
2. There are so many traditional products about which people are not aware
3. And if people are aware of such traditional products then they are not interested in buying product because of its complicated nature
4. To fulfil the requirement of consumer designing a proper product is very necessary.

So after doing survey will find out the gap and hence taking all considerations and feedback given by customers will try to develop new health insurance product

OBJECTIVE OF THE STUDY

1. To design the health insurance product that fulfils the requirement of insured.

2. Development of new and innovative health care products.

3. To take feedback of customers and designing according to it

4. To assess the awareness echelon regarding health insurance as well as
Various source of awareness of it

5. To determine the willingness to join and pay for health insurance

RESEARCH METHODOLOGY

RESEARCH DEFINATION:

“Research is order, patient study and inquiry in some field of fact which is undertaken to establish certain facts or ethics applicable to content”
Research is an effort which is closer to the truth.

REAEARCH DESIGN:

A research design is an arrangement and analysis of data support or draft for conducting the marketing research project. Research is a plan of action in efficient ways

PRIMARY DATA: It consists of unique data collected for survey. Primary data for this research study was collected from insured person. Act as a front end data

Primary data was collected through personal intervie...

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...um o Yes o No
7. Have you taken any claim under the policy o Yes o No
8. If yes, please rate your experience with the insurance company
1 2 3 4 5

9. Are you aware of all the exclusion under the policy o Yes o No
10. Name the exclusion that you would like to be covered under add-on benefits _________________________________________________________________________________________________________________________________________________________________________________
11. What would be your changes that you will recommend in your policy____________________________________________________________________________________________________________________________________________________________________________
12. Are you satisfied with the hospitals network with the health insurance company o Yes o No
13. Claim was settled on cashless procedure o Yes o No

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