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Case Study Porsche In The Car Industry
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Porsche in the Car Industry: Case Study
Introduction
This case study is an analysis of the trends and mechanism of the car industry through a focus on “Porsche” which is one of the premier players in the automobile industry. This case study provides a global perspective of the automobile industry, with a focus on car industry through the premier company, Porsche. Porsche was founded in 1931 by Ferdinand Porsche, along with his son and son-in-law, Anton Piëch, father of VW Chairman Ferdinand Piëch. Known in its early days as the Porsche Engineering Office, Porsche did not start off as an automaker, but rather a firm that sold design and engineering services to other carmakers. In 1934, Adolf Hitler commissioned Porsche to make a “people’s car” or “Volkswagen.” The forerunner to the VW Beetle, the VW Type 60 hit the roads in the mid-1930s, and in 1938 the first plant dedicated to the manufacturing of the VW was opened. It wasn’t until 1948, three years after the end of World War II, that Porsche produced its first branded sports car. Within two years,...
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