Case Study: Paypal

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1. DEFINING PAYPAL 1.1 About PayPal PayPal was launched in 1998 as an online transaction method where users can pay and receive money online. It’s located in San Jose, California and eBay acquired it in 2002. Users can pick their preferred payment methods such as credit cards, bank accounts, PayPal balance, PayPal plus credit cards and PayPal buyer accounts do their transactions without revealing their financial information. It has a user base larger than 152 million globally and available in 24 currencies and 203 markets across the world [source: PayPal]. So PayPal is recognized as one of the fastest, safest and easiest way of doing online transactions and already received a number of global awards (more than 20) so far. 1.2 How it Works To use PayPal users need to have a PayPal account. Creating a PayPal account is a fast, easy and free process and just to create Then the PayPal showed up with answers to both these issues. Once the users enter their details they never want to reenter those repeatedly except they want to chance or update those details in which saves a quite a bit of time and minimize the hassle. And most importantly PayPal never share our financial details with the sellers or merchants. It acts like a one safe middle layer and once the users sign up with it with all required details users have the freedom to do their online shopping peacefully without worrying about their most important financial information leaking out. This came as a big relief for the online buyers and they gradually moved into PayPal and now it has an active customer base larger than 153 million globally. Apart from these two features Pay Pal offers some other features as well such as sending and requesting money, paying with the mobile, PayPal credit and sell online. All these features make the users flow into PayPal and PayPal became a disruptive innovation over the previously main online payment method which is credit

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