Case Study Of Ziba

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Ziba is an internationally recognized design consultancy organization. Its employees are experts at capturing what consumers want. The employees consist of an international community of specialists. All the specialties are working together to help have a three hundred and sixty degree view of the consumer. The incredible mix of culture, interest, experience and intellect all lead to Ziba success. Many of the products introduced in the market today are unable to meet the market niche. It is estimated that nearly eighty percent of the products introduced in the market do not make it to households. Ziba develops an advertising program that helps eliminate this problem.
Ziba has had success in selling products to the consumers. The unique approach Ziba has towards product development is what leads to its success. According to Ziba’s staff, detailed research of the consumer has to be conducted to establish their behavior. The research is aimed at identifying the needs and wants of the customers. The research helps in uncovering information. What is right for the consumer is identified and the brand is made to suit his/her needs. A market analysis is also conducted to establish the trends and competing forces present in the market.
Core values of the client are also analyzed before a design is made. It is crucial to determine whether the values have been manifested in the brand and how they have been manifested in the message one is relaying. This extensive research helps Ziba to develop a consumer’s incite for the product. Understanding what is right for both the brand and the consumer is also important in the development of the design. Research also facilitates the discovery of great and new ideas to help in proper articulation of in...

... middle of paper ...

...perience. The experience makes the consumers motivated to purchase the brand.
Brand loyalty of a product is very important in ensuring sales. Satisfying the emotional experience the consumer has towards the brand makes the consumer remain brand loyal. The experience also has to be meaningful. This satisfaction is enhanced by connecting with the consumer at a deeper emotional level. To satisfy the consumers, Ziba ensures that it understands them in a deep and profound way. Ziba believes the opportunity to satisfy the customer comes only once. In it, they are to meet the need and earn the trust of the customer. Understanding the consumers helps in satisfying their emotional pressure. Brand loyalty results from the satisfaction.
Reference
Ziba Design. (2009). Pearson video library Pod cast retrieved fromhttp://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/Ziba.wvx

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