Case Study Of Primark

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INTRO – Primark/History/Brief (150) 173 Primark is an established clothing retailer and also ranges products such as accessories and homeware, by 2012 Primark had 238 branches running internationally across Europe (Primark, 2016a). The company was first located in Dublin, where they were initially named Pennys, and have grown into becoming a branded name for offering value for a driven fashionable look (Primark, 2016a). Just like many retailers, Primark does not manufacture their goods themselves, but use contact suppliers to produce their good to specification, souring from across Europe and Asia. (Primark, 2016b). Primark’s value for money run on sourcing cheap, reliable products from the suppliers to maintain their competitive pricing advantage …show more content…

Primark was one of the companies sourcing their garments from the site, leaving not at an internal crisis, but gave a cause of concern towards their code of conduct (Appelbaum, and Lichtenstein, 2014). They ultimately took ownership in their Corporate Responsibility (CR) role, by providing immediate help to families involved through aid and helpdesks (Primark, 2016c). They have insisted to proceed to commit to their CSR in providing support and have committed over $14m in aid in short and long term compensation (Primark, 2016c). In 2015, Primark launched the ‘Pashe Achi’ project, in aiming to improve working conditions and help support families financially for their future well-being (Primark, …show more content…

Sustainable development has materialised as a framework in addressing economic, environmental and social issues (Macagno, 2013). Primark have themselves adapted to this framework, through working in an ethical and fair way to put issues right and develop sustainable practices. Such practices include; providing consumers’ with ethically sourced garments, through their third party suppliers (Primark, 2016d). They work closely with their suppliers to provide assurance that their products are ethically produced and are subject to independent audits to ensure their ethical approach is well managed (Primark, 2016d). Another practice Primark has recently incorporated as part of their sustainable development, includes the Effluent Treatment Plants’ (ETP), which are used to treat the waste water from their operational factories (Primark, 2016e). This shows a step towards the environmental factor of sustainable development and taking responsibility for their actions. However, business environmentalism can be seen as not as a business investment for the company but a cost which endorses competiveness within the market (Payne and Raiborn,

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