Case Study Of Mobile Subscriptions In Uganda

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Introduction: Uganda is a land-locked country located in East Africa, bordered by the Democratic Republic of Congo, Kenya, Rwanda, Sudan and Tanzania. It is a developing country and with a population of about 36.35 million inhabitants, it is one of the fastest and most consistently growing economies in Africa. Uganda Communications Commission (UCC) is the country’s regulator of the communications sector. According to World Bank’s data, the number of mobile cellular subscriptions in Uganda has been increasing gradually every year; reaching a mobile subscription of 45 (per 100 people) in 2012 from 29 in 2009. This makes 16.35 million mobile subscribers as of 2012 which is forty-five percent of Uganda’s total population. The introduction of mobile telephony has revolutionized the country’s telecommunications industry which is now considered over-crowded with a presence of eight networks in the market. MTN launched its services at Uganda in 1998 and since the recent launch of LTE network in April 2013, MTN it has become one of the leading telecoms in Uganda. Case Study: Uganda’s major telecom providers are MTN Uganda, Orange Uganda Limited, Zain (formerly known as Celtel) Uganda Telecom Mobile, Airtel Uganda and Smile Communications Uganda. The expansion in Uganda’s mobile market is an outcome of the continuous positive growth of the country’s Gross Domestic Product and a clear strategy of liberalization and competition. MTN first launched its commercial services in Uganda on 21st of October 1998, just six months after signing the license, and since then it has grown to become the leading telecom in Uganda growing its customer base at an impressive rate of 8.4 percent during a minor period of January-March 2014. It currently has a ... ... middle of paper ... ...Smile Telecom and Orange Uganda Limited recently entering the 4G race, the growth in the Telecommunications market is quite evident. Despite the high competition in the Ugandan market, MTN Uganda continues to show good growth and increased market share. It has come a long way since the launch of its first service in 1998 and faced many challenges on the way; it is now considered to be the leading telecom operator in Uganda with a subscriber base of 9.5 million. MTN Mobile Money remains the fastest growing product in Uganda with more than five million registered users, each making at least five transactions every month. The roll-out of LTE services is helping MTN to increase its field of opportunities and become the total telecommunication solutions provider in Uganda. Increased penetration into rural areas and improved network quality further supports this growth.

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