Case Study Of Microeconomics And Apple Inc

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Microeconomics and Apple Inc.
Apple Inc is the producer of a variety of electronic products around the world. They are known for their Mac, iPod, iPhone, and iPad. They continue to use breaking edge technology to produce the finest state of the art products. Within my paper I plan to investigate the law of supply and demand and consumers elasticity. I also plan to identify various cost associated with running a company as large as Apple Incorporated including any events that have impacted the company. And lastly, I want to look at the labor market within Apple Inc. From Mac to iPads nearly everyone has been impacted and influenced by an Apple product, now it’s time to investigate the company behind them all.
The law of demand states there is an inverse relationship between the price of a good and the quantity buyers are willing to purchase within a defined time period. To investigate the demand of a product economist use a demand curve. The law of supply states the principel that the s a direct relationship between the price of a good and the quantilt sellers are willing to offer for sale in a defined time period. Some of the things that impact the supply curve include technology. Apple is a leader in innovation and technology. They are consistently releasing new and improved products. The total amount spent on research and development expense was $4.5 billion in 2013The demand for Apple products continues to grow. Since 2009 sales have continually increased from $42905 million in 2009 to $170910 million in 2013. . (2013 10K) Another thing leading to the increase in demand is Apples reputation. Consumers would rather spend money on an Apple then buy a cheaper lesser known brand because they know Apple will meet the...

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...ovative products Apple will remain a leader in the technology field for a long time to come.

References

United States Securities and Exchange Commission. (September 28, 2013) Apple Inc. 10K form. Retained from http://files.shareholder.com/downloads/AAPL/1761120739x0x701402/a406ad58-6bde-4190-96a1-4cc2d0d67986/AAPL_FY13_10K_10.30.13.pdf
Ng, William. (November 14, 2011). Steve Jobs’ Legacy: 360 Degree Engagement. Retained from http://www.incentivemag.com/Incentive-Programs/Engagement/Articles/Steve-Jobs--Legacy--360-Degree-Engagement/
Gupta, Poornima. (August 13, 2011). Apple Store Employee Cory Moll Seeks Union For Retail Staffers. Retained from http://www.huffingtonpost.com/2011/06/13/apple-store-employees-union-cory-moll-retail-workers_n_875767.html
Apple.com (Jan 12, 2014). Apple Salaries. Retained from http://www.glassdoor.com/Salary/Apple-Salaries-E1138.htm

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