WGU Jet Blue Case Study From 2004 to 2009, I lived in Atlanta, Ga while working for a large firm; I was able to travel all across the country and overseas. When I was younger I use to travel quite a bit with my family. These times in my life cannot be over looked as they gave me experiences in culture that cannot be learned from a book. When I use to travel, I hated the actual traveling aspect. Getting on planes were the worst. Most companies were the same. Really uncomfortable and no space for my legs loved getting the aisle seat for legs but the occasional cart crashing or running into my leg sucked. The one thing missing from most of my flights was the service and the way employees and customers were treated by the companies. Fast forward …show more content…
These factors are then combined and form a more well-rounded observation. This now creates a more valuable and complete appraisal. How JetBlue used the 3-6-0 degree appraisal system: JetBlue renamed it the 320 because of their new plane but they used the same none the less. It was used to regulate how reviews were done. It standardized services and made pilots all the way down to ground crews be more consistent. The system that JetBlue implemented was built by the culture and value of the company. These values are established because of the 320 degree plan. They stressed communication and customer experience. Because of the 320 degree appraisal system, management was able to get a grasp of the concerns of employees and have a greater understanding of employee performance. Determining Financial Compensation There are 4 main concerns when creating a compensation model • The first would be the rank of position and the responsibility of the job. Is the position a supervisorial role, or administrative role or maybe pilot? If so, how many people is this person managing and who are they responsible for. These questions can help define
Southwest Airlines: A Case Analysis. ORGANIZATIONAL ANALYSIS It is evident that the greatest strength Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
JetBlue's management has numerous years of airline industry experience. The team members have catered to customers, they've been customers, and they have extensive backgrounds on what it takes to be successful in the industry.
The E190 CASM is approximately 12% higher than A320. The E190 RASM is 30% higher than A320. E190 also has significant lower acquisition costs compared to A320. This reduces the financial break-even point for the flight operation. Comparing to other regional jets, E190 also has 34% less fuel consumption and higher utilization (10-11 hours vs. 8 hours/day) while offering more seating capacity allowing Jet Blue to service wider range of destinations. Additionally, E190 and A320 both can be operated interchangeably during peak and off-peak hours depending upon the demand. Also, use of E190 to feed A320 customers improves utilization of existing airport facilities and reduced downtime for crew members. This synergy provided Jet Blue added flexibility and more efficient operation. These are some of the reasons why E190 makes it a more economical strategic choice as it is well aligned with the low cost element part of its business strategy and can continue to provide an advantage over its
The low cost and no frills strategy is make travel affordable at low cost. The company only operates one type of aircraft which is Boeing 737 to help maintenance cost low. Southwest was the first airline to use E-ticketing in this way customer can reserve spot and buy ticket on their web and allow less expense in printing tickets. Medium measured airports which allowed them to produce better time performance and less fuel costs so plane do not have to wait in the line at the runway. The core value of the company of “LUV and fun” makes the company great place to work that gives customer with a great experience.
Discuss the various purposes and uses of Job Analysis. Briefly explain the reasons why Job Analysis is regarded as a powerful, relevant, and useful personnel instrument. Fully discuss Information Collection Methods for conducting useful and relevant Job Analysis.
Technology/Innovation: R & D essential in creating efficiencies and reducing expenses with turn-around times, fuel costs, reservations etc
To apply and the all ‘ rules of game‘of an business we taking an aviation company known as “Jet Airways” before we get into, here are some intro points about this company.
With regard to Product, JetBlue is cornering the marketplace with its productivity, in-flight features, and customer service. Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an "operational recovery tool" technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines. Features that draw customers in include assigned seating (contrary to its competitor, Southwest Airlines), leather seats, more leg room, and superior on-board service. Furthermore, JetBlue is one only a few airlines that offers each passenger free Direct TV and XM satellite radio entertainment. Finally, with regard to customer service, JetBlue focuses intently on attracting and motivating a talented workforce. The company gives each employee a sense of ownership in the operations. This value and respect bestowed on each employee translates into a motivated, productive workforce that focuses on customer satisfaction and exceeds consumer expectations.
British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has been successful in dealing with cultural differences that arise between the UK and foreign countries, adopting a geocentric approach to hiring workers. The airline has also created a flexible organisation that responds quickly to the changing needs of its consumers.
The first initiative that they were able to gain in competitive advantage was the reduction of costs. They have been able to use an online system where consumers can reserve tickets avoiding which avoids using travel agents. Having this systems reduces costs for the company as well because they do not have to hire nearly as many as employees. Along with buying tickets, JetBlue has been able to use other systems to reduce costs which helps them with the maintenance of their planes and organizing information that involves every aspect of their business ranging from their planes to their employees and consumers. The second initiative that JetBlue uses is the creating of new services. By creating their new online services and systems they are able to gain competitive advantage because it allows easier and less expensive accessibility to their services. Not only have they created new services but they are able to differentiate these services from their competitors because of the easiness and quality of the services that they do provide. They not only focus on making their services the best but also the highest level of customer service that they can offer which other airlines struggle to do. Other competitors have realized that JetBlue is beating them in many aspects in the business that they have needed to adjust what they are doing to catch up. Even with the jumps in technology use with the other companies, JetBlue has still been able to enhance their services to continue to gain competitive
...d these needs. But the customer preference keeps changing and for example the customers might expect to have internet connection during the flight in order to finish their work related tasks. By having a customer study group constantly analyzing the customer needs and modifying the operating procedures to match with the needs, JetBlue can align itself to the external environment effectively. During the initial stages, all the employees were happy and identified themselves with the company culture since it was a nice challenge and fun to start from scratch and build a new airline during tough times. By effectively promoting team work and managing the employees in small teams, JetBlue can instill the small company thinking in the employees and continue to create a positive environment for the employees.
Summary William Boeing founded the Boeing airplane company in the early 20th century. After strings of acquisitions and mergers, this company grew and became the largest global aerospace industry. Followed by previous reorganizations in the 1990s, this company decided to start its branding campaign in May 2001. This campaign consisted of lots of effort and structural changes for the first time in corporate history. The media was showing the initial success of this campaign just after its beginning.
The world is full of wonders and once-in-a-lifetime opportunities, that we take advantage of. Traveling is the ultimate education and it never fails as a teacher. It teaches you things no class can about the world and yourself. Seeing a historical spot and being in the environment it is in teaches you what no text book can. Most people hear about what is happening in the world through the bias not understanding media. However, if you are a traveler the real world influences you in a way the media will never be able to. We understand how the world works with its many cultures and lifestyles. Being a part of and experiencing different cultures broadens your views of the world and changing’s what you think of the world. Having expanded knowledge and understanding about culture is not the only thing travelers have. Finding your true self and learning about who you are is the best thing about being a traveler. There is no better way to find yourself because when you travel you open yourself up to millions of opportunities. Without travel you may be completely unaware of your true persona. Your limits are tested and you are completely out of your comfort zone when traveling. Getting out of the comfort zone helps you grow as a person and see your potential. I have experienced many different cultures that have personally changed myself and my outlook of the world. Traveling has given me the greatest education I know more about the world, cultures, and myself. Being a traveler is a huge blessing in my life I am so glad I am able to travel and see the world. Nothing can take away the memories that traveling and being a traveler has brought me. Get out there and see this beautiful world for yourself and become a traveler, you will not regret
An alternate strategy for JetBlue to return to profitability is to expand the market it services. A large part of JetBlue’s business is transporting cust...