3.0 ISSUE OF THE WEB PAGE
There are a few issues that I have found out in the current Doublewoot Online Fashion Store website which is:
3.1 Disorganization of Web Page
The background of Doublewoot is too simple and plain, therefore, it is not attractive and it may make customers feel boring. The Nielsen Norman group highlighted that there are three ways for people to read based on the eye-tracking studies. The first areas that people will be looked and reading it are red colour; the littler views are in yellow colour; and the smallest amount viewed are blue colour (Franz, 2014). According to Van der Geest (2001), customers will get impressed when the website design are fulfilled with well-organized. Besides that, the text in Doublewoot website
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However, most customers are still worried they cannot make the decision in choosing the right and suitable products especially fashion products. In addition, the issue Doublewoot facing is a lack of interaction because there has no direct interaction between customer and online vendor in their website. Therefore, when the online retailer is absent or cannot reply the questions and solve the problems immediately that customers are facing, the relationship and the distance between the online retailer and customers will be affected (Safari, …show more content…
Nowadays, backgrounds are one of the basic features that can finalise that how interesting the website is (Cronin, 2009). Most of the company using colour as the important element to create the advertisement in order to influence customers’ attention and decision making (Moore and Stammerjohan and Coulter, 2005). Therefore, Doublewoot should change the black and white colour to the colour that is more attractive such as red. According to Belluck (2009), the researchers from University of British Columbia has conducted the tests with 600 people that red colour did better on tests of memory and attention to an element such as memorizing words.sides that, a responsive web company must have a benefit which is readable in the text. Therefore, customers who are using the hand-held devices will no need to pinch and zoom in order to read it (Franz, 2014). According to Boyarski, Neuwirth, Forlizzi, and Regli (1998) has examined that when Times New Roman, Georgia, and Verdana fonts comparing in desktop screens, Georgia was suggestively perceived is the easiest font and more readable than Times New Roman. Hence, Doublewoot should consult and change their font type to Georgia and the font’s size should also change to bigger in order to make customers easier and faster to read it. In addition, the homepage of Doublewoot should put their feature image and also the latest
Firstly there are many colors that have many different hidden meanings in the ad. This paper will talk about the meanings of the colors white, red, and grey. These three colors meanings and why they are placed were they are in the ad. The ad’s layout is also well done, and precise laid out. The paper will use a list that tells what makes an ad layout exquisite.
Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
With the advent of the digital era, Sephora was among the very first few to adopt the digital media not only for promotional activities, but also for strategic marketing activities through Sephora Direct. Year after year Sephora has created a well-valued digital experience for its customers. However, most of the customers complain about a single thing all the time and that is the experience they get from the store is different than that they get from the digital experience from the website and the existing Sephora apps. In addition, the experience few of the customers experienced during the holiday season of 2014 had further tarnished Sephora’s brand image and the Asian customers perceived the brand as an anti-Asian brand. Most of the Asian customers claimed that the website has locked out for people either with Asian names or email ids with domains from Asian countries. This event led the customers to vent their anger on the various social media
This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one without all the bells and whistles.
Part of the website’s visual appeal is the color scheme. The background for the website is white making it easier for the audience to focus on the important information such as the contact information and resources, which is accentuated with purple ribbons and text. The purple is
For example, the placement of the product is an intentional action, done to promote the idea that the product is the most important aspect of the advertisement. This, as well as the name of the product are placed towards the top of the page, ensuring consumers see both the product and the name or the product before reading any other information. Furthermore, the advertisement is crafted in a very simplistic manner, associating, once again, a sense of neatness with the product. By organizing the advertisement in such a way, the creator's sacrifice other elements to enforce the association between the product and cleanliness. Moreover, the location of the colors in the advertisement convey different reaction with different aspects of the advertisement.
Among them some customers are cost-conscious and they are affecting the environment of Zappos. These customers won’t affect Zappo’s business too much because this store has its feedback facility. If those customers have problems regarding price, quality or other issues, they gave positive as well as negative feedback to the website.The feedback shows that 99% of customers are happy with the service given by Zappos.Thus, cost-conscious customers are not affected much by the web store.
In design, there are many key elements which when combined correctly can enhance each other to create a successful design. There are many different elements; line, shape, space, typography, scale and balance to name a few, but of all the design elements colour is the most important and the most influential to a design. All colours have a cultural and/or symbolic meaning to people, which is beneficial to designers and marketers, as it allows them to take advantage of our feelings and emotions towards certain colours to make their brands more successful. In this essay I am going to look at the use of different colours in brand logos and how this affects their success and popularity as a brand.
Now is the technology era for in the world, many people live with technologies in their daily life. In general, technology meant knowledge of tools improve a pre-existing solution to a problem. There were so many habits of using technologies, like using computer to do documentation works, using social network to chat with friend in other country, until now using mobile devices to view web sites. Growth in mobile devices and smartphones had eased many people access Web pages. Normally, we use the computer or desktop to open a browser and visit to some websites. The content of websites is same when you use personal computer and desktop to visits it, caused by the size of screen is almost same. To build a more user friendly website that allow user to view the exactly same content of the Web pages regardless of the device’s screen size, a web pages with responsive web design is introduced. Responsive web design is ways to design web pages that work consistently across different screen size, platform, and user interface by using the same codebase (Pilon, 2013). The issues we always focus is the elements, pros, and cons. Hence, this report will discuss about the main components, advantages, and disadvantages of responsive web design.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
...be similar to your own and whether or not you want to buy from them (Sid, 2013). Taste also is one of the human sense and it has translate the meaning in the website for the consumer who are thirst or hungry for buying your product that marketer can offer them with a product in resolve the problem of out of stock and the slowly processing system to satisfy them. For example, “Taobao” is a famous online shopping service which has meets the satisfaction of customer in the processing efficient of the product order by customer (Taobao focus, 2014). Besides that, “Taobao” also involved in touch that transform to the website of a marketer is maintain the relationship with customer in the survey form, e-mail a thank you card or birthday card to them after the business transaction which can let the customer feeling close with you will come back to buy again your product.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Amongst website programmers and graphic designers alike the importance of navigation cannot be understated. In fact the success of many websites, including Online Retailers and other businesses can revolve around the effectiveness of their website navigation. It is a key component which directly affects you from a marketing as well as a business perspective. Bad website navigation often relates directly to the failure of a website to obtain and retain the attention of a visitor. Even the best types of website navigation create distance between the user and their desired content. An effective marketer’s efforts are typically focused toward shortening this distance and manipulating the message of the website to be as straightforward as possible.