Case Study Of Cocoa

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The major strategies used are consolidation of processes, and enhancement of brand image through corporate social responsibility. Cocoa is the main raw material for chocolate production and has no other substitute. Moreover, it can only be grown within 10 degrees (latitudes) of the equator. Due to this constraint, global production of cocoa is highly concentrated in West African countries such as Ghana, d'Ivoire, and Nigeria, Namibia, Zimbabwe etc. . The cocoa fruit is harvested twice a year in the form of a main crop and an intermediary crop (also termed as mid-crop). The main crop is larger than the mid-crop though the relative size varies according to the country where it is produced. Emulsifiers are basically used in food and pharmaceutical applications. The global emulsifier chocolate market was valued at around $5 billion in 2010. Lecithin has the highest share of around 30% of the global emulsifiers

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