Case Study Of Accounting Rate Of Return

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. Based on the calculations shown in the Appendix, following are the recommendation for each of the 3 methods:
• As per the Net Present Value (NPV) derived, I recommend Strategy 2, which is positive by value, as it ensures that the firm has reached an optimal scale of investment with this project. It means that the firm is paying less than what the asset is worth, which is good for the company.
• As per the Internal Rate of Return (IRR) generated, I recommend Strategy 2 because IRR derived (16.46%) is greater than the project’s cost of capital (14%), which means it advisable to accept this project in the long run.
• In case of Accounting Rate of Return (ARR), the targeted rate of return (23.90%) exceeds the estimated ROCE by 3.90%. Therefore, …show more content…

For Pronto PLC, Strategy 2 is accepted because of ARR is greater than the ROCE. ARR evaluates the average profitability of the project as against the average initial investment made. The decision taken in this case is in line with the return value on the assets (Wimalarathna, 2013). This method recognizes the profitability factor of the investment.
It is important for a firm while considering a capital investment project, to take note of these methods’ advantages and disadvantages. So, for example, to explain further, the IRR method, is a great complement to the NPV method as it helps to provide an accurate analysis for the investment decisions.
Both NPV and IRR are steady with the objective of expanding the firm’s value, utilize cash flows and consider cash flow timing. With NPV, the present value of future cash flows is generated and when compared with initial outflows, an investment project is acceptable whenever a positive NPV is the outcome. IRR is a percentage rate that equates the present value of future cash inflows with the present value of its investment outlay. Finance theory asserts that NPV is the most excellent strategy for evaluating capital investment projects (Bennouna et al,

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