10 Standout Mountaineering/Outdoor Brands for Pinoys
In as much as we like to buy Salomon, Merrell, Patagonia or North Face, some enterprising Filipino outdoormen and women are also building their own brands of moutaineering gear and recreational equipment, which we all can be proud of.
These products are made locally, and are priced within the budget range of many of our mountaineer kababayans. Although we may have a long way to go to compete with American or European brands, these local mountaineering brands are more than enough to provide the protection and support we need in the outdoors.
1. Habagat
Built by hand. Tested by nature.
A trio of friends passionate of the outdoors, Efren "Junks" Muaña, Randy Su and Dindo Sugatan, started
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Lagalag
Lagalag is another local brand that designs and distributes great quality outdoor apparel, gear and accessories. Its product range includes trekking pants, bush hats, shirts, sleeping bags, backpacks, and many others, which are sold via networks of distributors within the mountaineering and outdoor-loving community.
According to its Facebook page, "Lagalag is a Filipino outdoor company manufacturing products for outdoor-adventure and travel since 1998." You can find Lagalag products sold at various online shops including Lazada, ebay, iprice, and over social media. Lagalag Store Manila also carries a vast range of outdoor equipment from other brands.
Address: Lower Ground Floor Main Bldg, SM City North Edsa, Quezon City
Contact: (02) 294 7145
Facebook: https://www.facebook.com/Lagalag-Store-Manila-688827254493295/
8. V12 Radgear
V12 Radgear is a Cebu-based outdoor apparel and accessory business. It designs and markets trekking shorts and pants, and custom-made jerseys in full dye sublimation designs. Many of its jersey shirts are custom ordered by bikers who join
As stated, “Americans dominated sales in the global tennis racket market in 2015, accounting for a share of 49.2%. The region is expected to continue leading the market during the forecast period, with an estimated 51.21% market share in 2020.” This dominance in the market make the population a perfect target to sell Pacific products. Tennis apparel market is also dominated by the Americans in sales. Pacific should target the market of the United States. The best distribution channels to connect to Americans is through online sales and product sales in retail stores. These distribution channels will help Pacific connect with Americans with more ease. Since many consumers live in the United States this strategy can potentially grow the company
After closely examining this case, I have decided that it would be in the company's best interest to go forward with the lines extension of the existing boots for mountaineers and hikers. This option seems to yield a higher return in profits than the other alternative.
Leimkuehler had a trans-femoral amputation in WWII, and went on to become a CPO. In 1956, he created the first set of “outriggers” which are essential to many adaptive techniques. He became an avid skier and racer, and wanted to help others to get the same enjoyment he found from skiing. So the designs and measurements for his outriggers were freely offered to anyone who asked.
The wide range of brands they sell adhere to different lifestyles, such as Nike for athletic customers and Free People for those who enjoy bohemian style. These are quality products acknowledged in their mission statement that enhance lifestyles for those who enjoy the products.
Lululemon positions itself by exploiting its points of differentiations. Hence, Lululemon focuses on women as well as innovative technology, high quality materials, functional apparel to bring fashioned luxury athletic apparel to this industry, which doesn't have many high-end products. Thanks to unique positioning, Lululemon has figured out how to create a niche market within the athletic apparel industry. It also differentiates itself from it rivals by providing one of a kind product offering in term of high-performance apparel, stylish. Figure 1 outlines Lululemon's unique positioning. It focuses on the customers' beliefs and values. This permits the brand to develop value based on how the products satisfy
One day this group of long borders had stopped in front of me at a stop sign where I was crossing at, and I was a very shy kid but I asked them if I could join them. An older guy with them named mike said “sure”. From that point on he made me a custom board and gave me gloves to use and taught me how to longboard. Ever since that time iv burned through two pairs of longboarding gloves that I bought and I don’t want to buy my third because they don’t seem like an expensive thing to make.
I. Executive Summary Harley-Davidson is the largest market share holder of over 750cc motorcycles in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products, including a new line of clothing specially designed for women. Growth potential appears very good, especially in the overseas market and the young and mature women and younger market. Gaining a larger market share in this area may require a further increase in production and distribution capacity. We must plan for expansion and build new strategies to target the woman, younger market, as well as the already HD owners and continue to grow as a company.
Their collection is compiled dresses, tops, sweaters, rompers, bottoms, swimwear, surf wear, blouses, tees & tanks, graphic tees, shorts, skirts, pants, bikini tops, bikini bottoms, one pieces bikini, and accessories. They also have a collection of necklaces in a variety of sizes. All their dresses are made with premium fabrics, fabulous colors and amazing prints. They try their best to offer beach lifestyle clothing at reasonable rates. Ready-to-wear, beach knits, and bikinis in stores now and available
Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
are not as widely worn, but they are still one of the top brands on
Fossil, Inc. is a global design, marketing and distribution company that focused on the production of fashion accessories. Great for this company is offering an extensive line of men's watches and women's fashion jewelry, handbags, small leather goods, belts, sunglasses, soft accessories and clothing. In products like watch and jewelry, have a diverse portfolio of globally recognized owned and licensed brand names under the products sold. Products are distributed worldwide through various distributions, including wholesale, directly and through consumer retail outlets and commercial websites, and through third-party distributors in some countries. Products are offered in different parts price depends on the customer, as they are value conscious or luxury oriented.
That's because Aders, an entrepreneur/snowboarding enthusiast, and Seagirt, a Mechanical Engineer graduate from Columbia University, are currently working together to create the “LEIF”, - the first motor board that mimics a snowboard. This nifty device would virtually allow any rider to visualize him or herself on out on the mountains, despite living in the least “snowy” locations around the world.
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.