Etihad Airways is constantly improving its branding strategy in order to strongly differentiate itself from its competitors. In 2017, Etihad was the official airline of New York Fashion Week (Garcia,2016). Not only that, the airline was also announced as the Principal Partners of New York City FC on 13th November 2014 (Etihad,n.d.). As part of its 5 year agreement, the Etihad brand will feature on the playing jerseys of the club during matches in the MLS and the airline will receive a host of other great benefits and experiences. Soccer continues to experience a boom in the USA and Canada and Etihad are delighted to deepen our relationship with the game there – building on our MLS partnership.
The airline is famous for its trademark Residence flying apartments as well as its plush first-class and business-class suites. In 2016, Etihad also won World's Best First Class, Best First Class Seat, Best First Class Onboard Catering (Zhang,2016). These awards are based on the direct feedback from passengers is gratifying and wonderful recognition for all of the hard work that had gone into creating the Etihad’s flight experience.
Etihad Airways announced its strongest annual financial results to date, with a net profit of US$ 103 million on total revenues of US$ 9.02 billion for 2016 (Etihad,2016). The performance, which marked the airline’s
…show more content…
The airline has introduced the Boeing 787-9 on its scheduled daily service from Abu Dhabi, the capital of the United Arab Emirates (UAE), to Beirut, Lebanon (Businessdayonline.com). The new 787 Dreamliner service replaces the Airbus A321 aircraft previously operating the airline’s EY535/EY538 flights to and from the Lebanese capital. The Boeing 787-9 features Etihad Airways’ next-generation Business and Economy Class cabins and is configured with 299 seats, in which there are 28 Business Studios and 271 Economy Smart
FOX News, (2013), “Airline profits tipped to soar in 2014, the International Air Transport Association says”http://www.news.com.au/finance/business/airline-profits-tipped-to-soar-international-air-transport-association-says/story-fnkgde2y-1226782047497
...ry long and successful history in the airlines industry, which makes it one of the leading airlines in the world. Also, it provides the most comfortable flights and services to its costumers and employees, which makes it unique.
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
Carey, Susan, and Jack Nicas. "United Continental, Southwest Report Higher Profits." The Wall Street Journal [New York] 23 Jan. 2014: n. pag. Web. 12 Apr. 2014.
Westjet has a unique corporate spirit: To enrich the lives of everyone in WestJet's world by providing safe, friendly and affordable air travel (2). In order to fulfill this company mission, westjet pursue to become one of the five most successful international airlines in the world by 2016, providing the guests with a friendly and caring experience that will change air travel forever.
Boeing/Airbus Case Analysis Competition in the Commercial Aircraft Business. With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry. Barrier to entry: - High barriers to entry, to a certain extent, help understand the risks involved in operating in the aircraft industry.
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
Lufthansa, one of the world’s biggest airliners, has divisions handing maintenance, catering and air cargo. Since the World War II the airline industry has never earned its cost of capital over the business cycle (Hitt, 2010). Most of the airline companies have either filed for bankruptcy or are being bailed out by their government. Lufthansa had also gone through these tough times, but had resurfaced to become one of the worlds most profitable airline company. The company adapted a transnational strategy, seeking to achieve both global efficiency and local responsiveness. Lufthansa’s monopoly in Germany came to a halt with the creating of the European Union. All the EU member countries become one regional and therefore the European competition became, an increasingly a local competition. Lufthansa created its regional Hubs, to cater for its domestic market. But the availability of substitutes such as bullet trains and the Euro tunnel, made is necessary for Lufthansa to create short traveling time, customizations and quality standards in the region to achieve a competitive advantage. But outside the EU there are no substitute to air travels as such all the flag carriers are competing in the market, the international airline industry is a highly competitive environment. A new force has also emerged in the world of air travel, in the form of three Gulf airlines with jumbo ambitions. Within a decade Dubai’s Emirates, Qatar Airways and Eithad from Abu Dhabi have between them carried the capacity of two hundred million passengers (Micheal, 2010). The company had to go global and therefore adopted the international corporate-level strategy, where Lufthansa will ope...
Customer experience directly influences the sustainability of Asiana Airlines. Any business solely depends on customers to thrive. The customer service quality is paramount in Asiana airlines. The airline ensures that the customers are satisfied with service delivery in various ways. For instance, the introduction of Netflix streaming for a passenger aboard is a great step towards the sustainability of the airline. The initiative is important for the passengers because they are kept busy while aboard. According to Reader & Ridout (2013), the airline’s KLM technology will enhance the airline’s sustainability. As traveler centered advancements proceed swiftly, there are constantly
“AirTran Airways, a subsidiary of AirTran Holdings (NYSE: AAI), is a low-fare airline designed for business travelers, offering Business class, new planes with XM Satellite Radio and EasyFit Overhead Bins, assigned seats, and our accommodating frequent flier program A+ Rewards. AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com)
With regard to Product, JetBlue is cornering the marketplace with its productivity, in-flight features, and customer service. Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an "operational recovery tool" technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines. Features that draw customers in include assigned seating (contrary to its competitor, Southwest Airlines), leather seats, more leg room, and superior on-board service. Furthermore, JetBlue is one only a few airlines that offers each passenger free Direct TV and XM satellite radio entertainment. Finally, with regard to customer service, JetBlue focuses intently on attracting and motivating a talented workforce. The company gives each employee a sense of ownership in the operations. This value and respect bestowed on each employee translates into a motivated, productive workforce that focuses on customer satisfaction and exceeds consumer expectations.
Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets ahead of its competitors through how unique it is.
Boeing 787 Dreamliner: a timeline of problems - Telegraph. 2014. Boeing 787 Dreamliner: a timeline of problems - Telegraph. [ONLINE] Available at:http://www.telegraph.co.uk/travel/travelnews/10207415/Boeing-787-Dreamliner-a-timeline-of-problems.html. [Accessed 27 March 2014].
.British Airways were the pioneers with the introduction of space beds. To keep the Singapore Airlines to continue be a leader in providing the greatest comfort service to customers, it is our recommendation that Singapore Airline should continue with the installation of the space beds as this will keep them on top of the game with their main competitors. Furthermore, for an airline's long term Business Class customers to be taken seriously, the company should offer the comfort, of either the same value or even higher, to their customers. The drawback of the larger seats (space beds) would decrease the number of seats in the business class area of a jumbo jet from 58 to 50. However, installation of spacebeds ( in long term) will hopefully bring higher income to the Singapore Airlines because of the higher seat utilization.
In order to get a comprehensive analysis on SIA's financial statement analysis , we compared SIA's 5 financial year ending(FYE) results with the industry's average and 2 of its main competitors Cathay Pacific Airways and Qantas Airways . Cathay has been trailing closely to SIA in terms of first class cabin service and profitability for years. Qantas has long been dominating the highly profitable Kangaroo route and is ranked 5th in the world by Skytrax's survey . Please refer to appendix for the actual figures for every analysis below.