Background “Busch Gardens Williamsburg opened in 1975 and is a European-themed park with world-class roller coasters, natural beauty, and shared family fun. Voted the world‘s most beautiful theme park for 22 consecutive years, Busch Gardens offers culinary delights from around the world, unique shopping, live stage shows, and exciting thrill rides,” (Spiller, 2015). While Busch Gardens is consistently ranked the most beautiful theme park in the world, the amusement park industry has seen continued growth over the years. “The United States amusement park industry grew by 2.9% in terms of attendance in a recent year. According to market analyst IBISWorld, over the past five years, industry revenue was expected to increase at an average annual …show more content…
According to Entrepreneur, “A feature is an in-depth look at a topic, product or industry--it's a complex story designed to be read at a leisurely pace. And a feature can benefit your company by linking your brand or product to a larger trend or industry focus while also showcasing you, the entrepreneur, as a thought-leader in your field,” (Nowlan, n.d.). Consumers that are interested in cultural food and wine events are more likely to consider themselves foodies or wine connoisseurs and would appreciate some feature stories from food and wine industry experts. Busch Gardens can host feature the features on their website, blog and share them onto all social media …show more content…
According to Dan Dipiazzo, Vice-President of Marketing Busch Gardens, “Notice how our new logo features a legible, but somewhat unstructured and free-flowing script in natural shades of green and we have added a new icon—our ‘coaster tree,’ a symbol that evokes both a roller coaster track and a tree, just like Busch Gardens represents the perfect intersection of thrills and nature,”(Spiller, 2015). The new logo is a start for the brand to incorporate both of the main positive attributes of the park. Busch Gardens can appeal to both moms and kids by showcasing the natural landscape at Busch Gardens appealing to the mom’s interest in unplugging and playing outside. While also appealing to the thrill seeking nature of kids who want to ride the rides, play games and watching entertaining shows. The marketers can market both aspects of nature and amusement through a consistent direct-marketing campaign featuring e-mails, social media and direct mail. Currently, “a significant part of Busch Gardens’ direct-mail activity is aimed at its pass members, who purchase a pass good for unlimited admission for one or two years. To acquire new pass members, the park often uses self-mailers highlighting upcoming events and new attractions. To encourage existing members to renew their passes, the park communicates through a combination of
Since Busch Gardens had opened its doors, it had done a great job at getting people’s attention and meeting their needs with its unique wild animal themes and its appreciation for nature. With all of the different events the park hosts during the year, marketing activities are directed towards different target markets which includes mothers, families, couples, thrill-seekers, etc…Although Busch Gardens have had great success over the years, the company fails to keep up with the other major theme parks who are more advanced with their technological devices such as Disney’s MagicBand. With the new ride, Falcon’s Fury, opening on May 1st, 2014, it will be a great opportunity for Busch Gardens to attract even more guests to the park.
Gage Park is number sixty-three of seventy-seven neighborhoods that make up the city of Chicago. According to the Chicago Park District (2014), the Gage Park area received its name in honor of Commissioner George Gage who was a respected prominent business man and attorney in the late 1870’s. Located on the southwest side of Chicago; Gage Park is a community that is known for its cultural history and diversity over the years. Many different races have lived in this community from the time it was developed, and this trend continues to evolve. As mentioned in the Encyclopedia of Chicago (2005), the Germans first settled in Gage Park in mid-1800s. Later in the 1920’s, the area became populated with the Polish population who migrated for employment.
The key question in this incident is whether Blizzard Resorts Inc. is responsible of the liability of occupants for injury or loss suffered by trespassers to their premises.
Many people enjoy theme parks as a family event or just to get away from work. How does one find out about a theme park though? Many find out about theme parks through advertisements through the internet, television, or even through ads or promotions. When Schlitterbahn opened it had big promotions and swarmed the media. It seemed like an amazing theme park and I was excited to travel and spend some off time in a new park. Although, Schlitterbahn advertisements and Schlitterbahn the park is the same thing, the major rides, the minor rides, and background theme in Schlitterbahn advertisement look more appealing. When I arrived at the park I think the advertisements were a little overdrawn since majority of the rides and theme park were still under construction or were in the process of being tested and finalized.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
Disneyland is known to be the happiest place on earth. Walt Disney is the founder of this amusement park. Walt had ...
... the summer of 1975, it opened its doors foor the first time in 34 years. Eleven years later, although somewhat beneath the castle's dignity, the National Park Service began to use it as a ticket office, selling harbor trips to Ellis Island and the Statue of Liberty.
Florida is home to the world's most famous park - Disneyworld. This magical world of Mickey located in Orlando continues to attract the most visitors than any other amusement park in the country. Inside you can amuse yourself and the family with 4 theme parks which consist of Magic Kingdom, EPCOT, Hollywood Studios and the Animal Kingdom. A treat to these parks is the ultimate answer to every child's dream.
Six Flags is synonymous with thrills, laughter, and screams of joy. However, in June, 2006, investors were not laughing. As KMGH Denver reports (2006), shares of Six Flags Inc. dropped sharply on Friday when debt rating agencies lowered their outlooks on the amusement park operator after it said attendance and revenues had fallen. (para 2).
Each year, America’s travel and tourism industry generates approximately $1.5 trillion dollars in economic output, or about 2.6% of the country’s gross domestic product (Select USA, 2016). Nearly 20% of this economic activity is directly related to accommodations, which serve the short term lodging needs of pleasure and business travelers. Unlike other American economic sectors, this lodging industry is a highly fragmented, diversified market with an incredible variety of suppliers. Temporary overnight lodging can range from undeveloped campsites, hostels, and capsule hotels all the way up to mansions and incredibly luxurious five store hotels. Price ranges run the gamut from just a few dollars a night to thousands of
The brand image that is created by the park goes with what they portray as they have set up sections that are comprising of the featured movie or show. The cleanliness aspect and the environment creates and delivers a symbolic difference to the whole theme park (Richard, 1993). The management have made their efforts in maintaining the same feeling, as they employees and the staff is dressed and the procedure so the park is carried out in pure joyous manner. They have the shows that have the characters from the movie, especially the stage shows and they are dressed up in the form of the characters giving a jubilant feel to the travellers and the tourists. As there is advancement seen in all market, people and tourists are getting more informed about the entertainment industry they prefer more to their entertainment package (Golob, 2003). With this advancement, people tend to be wise and more informed, raising the bar of standard and requirement that are offered by the entertainment theme park. As the management staff knows that now people are more vibrant and have gathered data about what they will be offered, they are no more interested in listening to the stories and the fairy tales that are described to them (Ashwell, 2015). They have a tendency to adapt to the environment and want to be the part of the whole story. As this requirement has grown in the market, management has successfully made the changes to the strategies they have been implementing and they have been working on. These favourable changes have resulted in displaying the enjoyable changes to the theme park and helps them to changing market requirement and demand (Vogt & Andereck,
Since the company was started, Walt Disney has always envisioned more than just making animated movies. In 1952 the company made plans to build its first theme park known as Disneyland (Disney.com, 2011). With the opening of the park the Walt Disney Company initiated a growth strategy that would take them to the global entertainment company that they are known as today. In 1984 the company brought in a new CEO ...
The German Pavilion, more commonly known as the Barcelona Pavilion, is one of the most recognizable buildings of the modern period during the early 20th century. It encapsulates every element of modern architecture in one structure. Ludwig Mies van der Rohe, one of the fathers of modern architecture, was the architect of this beautiful building. In this essay I will explore how Mies impacted the modern movement in architecture through his groundbreaking ideas using the Barcelona Pavilion as a case study.
Although from an outside perspective many cases of globalisation may simply seem to increase cultural homogeneity, one culture can alter different parts of a global culture and incorporate them into their own and create cultural heterogeneity. In simpler terms, homogenisation and heterogenisation are both features of modern globalisation. Evidence for the contended statements above will be provided through the evaluation of case studies regarding global companies such as Starbucks and Disneyland Parks adapting to the local cultures of the areas to which they have spread to within the Asia-Pacific region. Not only global brands highlight the interconnectedness of homogenised and heterogenised cultures, but the glocalisation of traditional rites
Disney embraces the use of modern technology to reach its core customers. Disney has taken advantage of social media as well. Disney is extremely active in the social media sphere under the name “Disney Living.” ("Disney Living - the official channel for the coolest and newest Disney products for all ages.") Disney has more than 300,000 “likes” on Face book, 29,000 followers on Twitter and 8.8 million views on YouTube in just less than two years. (Warren) In addition to social media, Disney advertises in conservative media as well. It believes in steady advertising both online and offline, so as to be forever in its customers’ minds. Disney uses sales promotions and direct mail. Whether it is the theme parks or the movie theater, Disney tries to provide entertainment to children and the child in everybody. It believes in repeatedly improving its products and service contributions. In its theme parks, Disney continually updates and modernizes its rides so as to satisfy usual customers while attracting newer ones. Disney is also a marketing genius by continually creating new sources of revenue. If you look around when inside of one of the Disney parks you will notice advertising everywhere. The rides, the kiosks, even the building signs have sponsors on them. Disney is a master at building synergy among its businesses, such as theme parks, merchandising, movies which bring in more revenues and profits. To