Carnival Financial Ratio

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As can be observed from the income statement, net sales of Carnival Corporation have been increasing in the past two years. However, this increase does not necessarily mean that the performance of the company is improving. The capital used to achieve the sales results needs to be included in the assessment. Therefore, as the board of directors of Carnival, the assessment of the performance of the executive team over the past two years will be analysed using a set of profitability and operational performance ratios.
Table 3 shows the profitability and operational performance ratios used for this assessment. Balance sheets and income statement used for these calculations are shown in Appendices 1 and 2.
Ratio 2011 2010 2009 Trend
Return on Assets …show more content…

So, in retrospect, in 2011 the management did not utilise its assets to increase their profits as efficiently as it had done in the previous years.
The return on equity (ROE), which measures how much the shareholders earned for their investment, shows a trend similar to ROA and, therefore, its trend is also negative. In 2011, ROE was the lowest of the last three years at 9.61%. Therefore, the rate of increase in the company’s profit is less than the rate of increase in the amount of money the shareholders invested.
Similarly to the ROA and ROE, the return on sales (ROS), measuring the earnings before tax and interest expenses per dollar of sales, also decreased and in two years lost three percentage points. This occurred mainly due to a reduction in EBIT (earnings before interest expenses and tax) despite an increase in …show more content…

In this case, an increase in the operating ratio is also considered as a negative trend since this means that the ratio of cost of goods sold with net sales has increased, thus generating less profit.
The last ratio with a negative trend is the profit margin. In 2011, only 11.49% of the net sales resulted into profit. The results show that the net income (profit) relative to the net sales has decreased over the past two years.
The other four ratios, namely the asset turnover, the sales to account receivables, the sales to inventories and the sales to fixed assets are showing an improving trend. These four ratios indicate that the company is efficiently using its assets to improve the sales. The improvement in results shows that the credit practices of the company and the investment in fixed assets are aiding the company’s results.
The positive trend in the last four ratios discussed and the negative trend in the previous five ratios clearly show that the negative result is due to an increase in the expenses of the company. Sales increased year by year, however, the cost of goods sold and other expenses increased at a higher

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