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External Environment: Carnival- Leisure/travel market of the tourism industry.
According to the Florida- Caribbean Cruise Association, cruise lines see an annual growth year after year. In 2012 the "occupancy percentage exceeded 102% [...] shows continued consumer interest in cruising and an industry where demand continues to outstrip supply" (Mena, 2013).
Political:
• There are efforts for increased regulation by members of the US Government.
Competition from other markets:
• This includes hotels, theme parks, casinos, attractions, essentially any Leisure travel on land that may be closer or more affordable than a cruise.
There are several economic Factors:
• Rising cost of new ship construction
• Rising cost of Flights- In order to go on a nice cruise vacation, consumers must live near a port destination or purchase airfare to travel to the port.
• Carnival targets price conscious consumers so rising fuel cost may also be a concern as this would directly affect airfare and cruise tickets.
• Oversea relationships with foreign countries and trade.
Industry- Cruise/ travel
In 2014 there are going to be 16 ships launching which is a $3.9 billion investment industry wide. Compared to 2013 which had 21.3 million cruisers 2014 is predicted to have 21.7 million despite negative publicity faced by the industry (Gerlak, 2014).
Client- Carnival Cruise Lines
Carnival was founded in 1978 with one small converted ocean liner named the "Mardi Gras". Since then Carnival has grown the image past that of party ships to disasters and is known as the fun ship by providing entertainment, luxury to popular vacation ports most popular being Caribbean at a value for the customers. The Carnival website is very interactive with photos sho...
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Soshkin, M. (2014, May 1). IBIS World Industry Report 48311- Ocean & Coastal Transportation in the US. Off-campus Access Login. Retrieved June 11, 2014, from http://clients1.ibisworld.com.proxy.library.georgetown.edu/reports/us/industry/majorcompanies.aspx?entid=1138#MP10472
Tuttle, B. (2013, May 28). Travelers Still Avoiding Carnival After ‘Poop Cruise’ | TIME.com. Business Money Travelers Still Avoiding Carnival after Poop Cruise Comments. Retrieved June 5, 2014, from http://business.time.com/2013/05/28/travelers-still-avoiding-carnival-after-poop-cruise/
Zmuda, N., & Parekh, R. (2013, September 28). Carnival Launches New Campaign to Lure Back Customers | CMO Strategy - Advertising Age. Advertising Age CMO Strategy RSS. Retrieved June 9, 2014, from http://adage.com/article/cmo-strategy/carnival-launches-campaign-lure-back-customers/244242/
The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies of scale as larger ships were able to accommodate more customers as well as to create additional opportunities for onboard sources of revenue. The global growth rate of the cruise industry has been enduring and stable, at around 7% per year in spite of economic cycles of growth and recession. For instance, the financial crisis of 2008-2009 has not impacted the demand for cruises. This underlines that the industry has been so far fundamentally supply based; the ships are built and the customers are found to fill them through various marketing and discounting strategies.
Blackpool is known for its forty two acre Pleasure Beach, Blackpool tower; a name so ironic it’s unbelievable; and for the largest concentration of fast, super-fast, small and huge roller coasters in Europe. Yes! I did my research!
While there are many other components to culture on the island of Trinidad, these can be named as the most defining aspects. Carnival is a celebration and display of all aspects and diversities of culture on the island. Trinidad's culture is defined by a merging of many. The fact that this sort of integration in able to strive and be celebrated in such brilliance, is an example of how diversity can be celebrated and accepted.
Ocean shipping probably will meet with the pirates, which could lead to economic losses. Technology How to make the vessel keep efficiency by using less fuel, so company could cut the cost. Environment Wrecking on a rock, meeting with tsunami or rainstorm and so on when sailing. o Five – Forces • Threat of new entrants Low, because of high capital demand. Power of suppliers High, because of the vessels manufacturing, fuel price, and labor cost because these factors are all have no substitutes.
Everyone who has ever been to Disney World thinks it’s going to be the vacation of a lifetime but when we went it was the vacation from Hell!
A second strategy that has been rejected is one concerned with the consumer awareness of SGC. Currently, SGC is only advertising to travel agencies. Coupled with segmentation, SGC’s current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not going to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGC’s message about the luxuries and benefits of this extraordinary cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi...
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
In 2013-14 Tauranga had 83 voyage calls, 25 vessels entering with 83 port days in total. They also had 100 unique passengers and 149,000 passenger port days. Tauranga has established itself as a go-to destination for cruise passengers, with its natural beauty and friendly locals it is not hard to see why. Over the years, Tauranga’s cruise tourism has changed from the 2013-14 statistics, the amount of voyage calls this year has gone down but the amount of unique passengers has gone up to 160,100.
Well, I have a good news to share, this is the fact that not all people who choose to cruise are rich. Cruising is designed to be enjoyed by everyone! With adequate planning and proper timing, you too could enjoy cruising within your capable budget.
The company’s current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company’s plan, Carnival is "going global" through a joint venture with Hyundai Merchant Marine to the Asia market.
The origins of the cruise industry can be traced to 1818 when Black Ball Line began shuttling its customers between America and Europe, taking note of the comfort of its passengers. (Boyd, n.d.) The introduction of air transportation as a more economic transport alternative forced ocean liners, which ferried people to destinations in comfort, to innovate into a new product for survival. (Boyd, n.d.)
Tourism is often associated with traveling to places away from home. Tourism has a big impact on the economic growth of some countries, which define the shape of their cities by producing different sectors like historic districts, convention centers, museums, malls, hotels, restaurants, and the list can be endless. Furthermore, tourism elements have been developed by cities for a variety of reasons including: situating themselves in the world by drawing a positive image and attracting visitors and for their money.
Coastal Tourism involves tourist products located along Coastal Environments - due to the limited extent of coastal environments they often are amongst the first places to experience tourist congestion for a region.
I have always been fascinated by carnival rides. It amazes me that average, ordinary people eagerly trade in the serenity of the ground for the chance to be tossed through the air like vegetables in a food processor. It amazes me that at some time in history someone thought that people would enjoy this, and that person invented what must have been the first of these terrifying machines. For me, it is precisely the thrill and excitement of having survived the ride that keeps me coming back for more.
The consumer, due to the economic decline, has developed a taste for an economical traveling experience, these substitutes offer cost undercuts. According to the United States Department of Labour, the unemployment rate in the US averaged to 8.9% in 2011. Higher unemployment rates strains discretionary spending, which in turn reduces the leisure travel by the customers. Sluggish wage gains and a credit crunch are all expected to keep customers relatively cautious in 2012. Thus, a weak economic outlook for the important markets of Hilton Worldwide would put pressure on its top line and bottom line growth (Hilton Worldwide, 12).