Bytes Products Inc. Case Summary

878 Words2 Pages

Introduction Bytes Products Inc. is one of the largest suppliers of the production of electronics components in the Midwest. The annual sales of these products are at its records high and now it’s becoming hard for the company to keep up with the increased demand. James M Eliot is the CEO and chairman of the board, is trying to address the problem faced by the company to meet the demand of its product. Currently Bytes products dominate the market with a good 32% market share. Mr. Eliot is trying to solve the problem to constantly dominate the market by increase the number of plants they currently have, so they can meet the demand. This way the market domination could continue. If they fail to meet the increasing demand buyers can look for other …show more content…

In order to retain its superiority, they must open a new facility to keep up with the supply of goods. One of the promising solutions suggested by Elliot is to purchase an abandoned facility in Plainville, New England while its new fully functional facility is built in about 3 years’ time period for a short term production. The disadvantage of this proposal is that it could impact corporate’s social governance. The focus of this paper would be to discuss the impact of this new proposal and the impact it would have on the corporate social governance. Since there was just 1 vote not in favor of the proposal and how that could impact the decision. Current Situation: The Current situation of the company is that there is an increase in competition and demand is more than Bytes Products can supply. Due to the lack of meeting consumers’ needs there is a chance that consumers may either look to buy from its competition. There could be an increase in competition and new companies could enter the market and share the market share. One possible solution for Bytes Products is to develop a new short term location facility while the new manufacturing facility is built in 3 years. The main goal for Bytes Product is to provide specified specialized computer products to its customers. From reading the case the objective of the company seems dominates the market and increases its market share. Profit maximization and cost reduction …show more content…

The company is going in great crisis and even the proposal by Elliot for short term plant built over an abandon facility in Plainville wont guarantee market share to increase or even to the point that it can’t guarantee that it could keep up for being the leader of the market. The Manufacturing plant is going to be built in 3 years and it’s a long time period where a lot of things can change including technology and consumer taste. The company should plays it safe and they need to come up with new plan as soon as possible. Small losses are fine as long as it does not impact in the long

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