Business Overview: Ben & Jerry´s Ice-Cream

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The story of Ben & Jerry’s Ice Cream began in 1978. Their values and beliefs as small business owners is why I have chosen this business for my session long project topic. Their value operates on a three part mission that aims to create linked prosperity for everyone that’s connected to their business: suppliers, employees, farmers, franchisees, customers, and neighbors alike. (Ben & Jerry’s 2014) Their three-part mission statement focuses on their product, economics, and social goals. These values are what guides them in their business decision-making process and what has made them a successful business. Positive statement is an objective statement that can be tested to prove a true or false fact. While as a normative statement, is a subjective statement that is a judgment that cannot be tested. Positive statement with Ben & Jerry’s is as their business prosper the demand of their products will increase, in which their suppliers will provide more product and prosper themselves. A normative statement for Ben & Jerry’s would be if all other companies practiced what Ben & Jerry’s c...

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