One of the major ways of sustainably doing business is through the designing of an efficient business model. A business model explains the justification of how a firm delivers, creates and captures value (Muehlhausen 2013). A business model enhances sustainability in terms of creating a successful and profitable business entity in the long-run. It enables entities to withstand various business environments thereby surviving over a long time. The relevance of a business model is reinforced by having a wide scope since it applies to various diverse settings including NGO’s, Public sector administration, schools, as well as individuals. One of the most current contributions to the turf of the business model conceptualization is the business model canvas. This concept was proposed by Osterwalder in 2010. A business model canvas refers to a lean startup and strategic management template for developing new or documenting an existing business model (Osterwalder 2013). In this context, it involves the use of a visual chart that contains elements that describe the firm’s infrastructure, value proposition, finances and customers. It helps organizations in aligning their activities by demonstrating potential trade-offs. This paper will utilize the business model canvas to describe eBay’s internet business model.
EBay’s Internet Business Model
This section will describe the nine business model building blocks to illustrate eBay’s internet business model.
Infrastructure
Key activities
Being a significant Online Marketplace, eBay’s key activities include marketing various commodities from various parts of the world so as to match sellers with potential buyers (Shaw 2003). This indicates that the corporation is actively involved in sourcing fo...
... middle of paper ...
...he eBay services, whether buying or selling a product. A percentage of the revenue accrued goes to eBay to compensate them for their services. This revenue is calculated using a certain percentage of the sales.
Conclusion
As observed above, the business model canvas is a crucial tool for analyzing a given corporation’s business model. The link introduced between value proposition and the firm’s infrastructure ensures that that the business model gets closer to the objective of identifying how the business model will achieve its goals. This indicates that it is a comprehensive way of presenting a business model to the stakeholders and also offering guidance to the firm itself. The business model canvas presented above offers evidence as to why eBay has managed to survive in an online business environment given that many internet businesses do not survive for long.
Business model is the way in which a company creates value for its customers, while at the same time generates revenue and makes a profit from company operations. According to a recent research note by Morgan Stanley analysts, “Costco operate one of the best business models in our space” (Taylor). Costco business model has the ability to use economies of scale to buy large amounts of goods from suppliers at low prices and set minimal profit markups and then to pass these savings onto its customers by providing high quality products at lower costs.
Businesses reach a particular point in their operations when redeveloping their business model becomes essential for their continued success. A business model consists of four meshing elements, which work in harmony to create and provide value. The elements include customer value proposition, profit formula, key resources and essential processes (Johnson, Clayton and Kaggerman 60). The customer value proposition elements involve the companies coming up with a particular way of creating value for the customers by providing solutions to certain problems. The element is particularly evident when a company develops a new product of services to address some of the customer needs in a convenient or satisfactory manner.
Over the past 37 years, The Nike Brand has evolved into a successful multi-billion dollar corporation. It has also grown to be the world's largest marketer of athletic footwear and apparel. The company’s products are sold in over 180 countries worldwide and 20,000 retail stores domestically. Nike also operates retail stores overseas such as Nike Towns and factory outlets. Although Nike is involved in the design, development, and marketing of the product; the products are manufactured independently. In addition to its wide range of athletic shoes and apparel, the company also sells Nike and Bauer brand athletic equipment, Cole Haan brand dress and casual footwear, and the Sports Specialties line of headwear.
Before discussing the business model of Takeda, it is essential to understand the concept of the term ‘business model’, and develop a framework with key components for analysis. This term first showed up in 1975 (Ghaziana and Ventresca, 2005), and after that year, many scholars, consultants, and other business institutions added various kinds of ideas and methods to explore and interpret the concept of ‘business model’. Some indicate that what business model provide is the construct mediating the value creation process between the technical inputs and economic outputs (Chesbrough and Rosenbloom, 2002), whereas other perceive business model as a system that is made up of components, linkages between the components, and dynamics (Afuah and Tucci, 2000).
The BMC represents the centrality of capturing and delivering the value proposition, and the focus of creating value with revenue in return. Furthermore, the BMC acts as a function for communicating between business managers, business model designers, customers, and partners. Conversely, it recognises clear limitations, by the absence of external factors and the tool focusing internally, aimed at what, how, and when the company delivers products and limits detailed canvas descriptions. Further, the BMC excludes the business mission, vision, measurable goals and objectives, and a competitive strategy, for coping with external harm to the company, such as competition, market factors and other external
Zott, C., Amit, R. And Massa, L. (2011) ‘The Business Model: Recent Developments and Future Research’, Journal of Management, vol.37, no.4 pp.1019-42 [Online]. Available at http://jom.sagepub.com/content/37/4/1019 [Accessed 24th November 2013]
In this paper, we will analysis the current operating conditions for The GAP Inc. in Chinese market base on business model canvas. New business model will also be provided after our discussion. The below are the major parts of this essay.
When an individual decides to venture out on their own and become an entrepreneur they are taking a huge risk, one of the tools that can make the difference between being successful or failing is the Business Model Canvas (BMC). Osterwalder invented the BMC because he believed that a company’s first business plan always failed the minute it reached the customers, leaving the owners discouraged and deflated and feeling that they had wasted time, energy and money; so he wanted to create a more flexible business plan that owners can edit and make the changes needed to reach the customers needs "One Tool Startups Need to Brainstorm, Test and Win | First Round Review," n.d.). The canvas consists of nine elements or building blocks that create a visual template spelling out the business’s value proposition, infrastructure, customers and the finances (White, 2012). Breaking down the key elements that are vital to taking customers needs, wants or problems into a fruitful company
When the buzzword of business model was very active and reactive during the internet boom, many individuals did not understand the concept of the proper business model for the proper business (Magretta, 2002). When not utilizing the right type of model for the organization, the model will be misused and distorted (Magretta, 2002). Understanding the traditional organization and learning organization, will allow an organization to determine which time of organization they desire the most.
Osterwalder and Pigneur (2010) described external factors of demand as the circumstances, with respect to design drivers and constraints, that reveal the business model (BM) position and provide a juncture for discerning adjustment; these factors empower the organization to deliberate on the impact of new trends, evaluate how the BM may evolve, and prompt innovation. The role of external factors serves to apprise the BM designer of trends and events significant to the organizational
and is especially popular among eBay customers. Fig.1 briefly illustrates Company’s business. The system enables its
According to the author, e-business is conducting business on the internet by not only buying and selling goods, but also servicing clients and collaborating with business partners by using all the human technologies.
What's e-business? It is the transformation of every business process through using the internet and associated technologies. In this transformation, each part of the business becomes a part of an intrinsic network, which enables employees, suppliers and customers of a given enterprise to conduct their tasks. People usually try to make a point in differing e-business from e-commence, but as I see, e-commerce is a part of the e-business category, and an important one.
This paper includes the process of online business; how to sell a product, advertising, various ways to create awareness and how to become a reseller. Laws and conditions for an online business.
E-commerce means that the company runs their business online, not like the traditional business way. We have to go the shopping mall or store to get goods that we need, E-Business is the enabling of electronic communication between any two or more participants in a business relationship. It helps companies capture abroad business field, cost saving, and market opportunity. E-commerce is an important factor that is making people’s lives more efficient.