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Globalization and how it has affected international business
Globalization and how it has affected international business
Positive and the negative impacts of international trading
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Importance of international business The plus points of having your business involved in the international level business are not just limited to an increased exposure leading to tremendous traffic flow and continuous sources of money for filling up your pockets. In fact, letting your business grow in a bigger market houses a wide range of benefits that you might be unaware of. That’s why we have compiled this article to help you in getting an idea of importance of international business. A detailed view of importance of international business Balanced demand and supply ratio Whenever a product’s production rate increases as compared to its demand in the market, the prices of that product start facing a decline and so does the company’s …show more content…
Instead, it provides you a full-fledged way in guiding you to do what it takes in escaping from overwhelming restrictions put forward by governments and their policies in the way of expansion and growth of the brands. Comparative profit base The main reason for which export business gets so much attention is the incredible rate at which it provides profitability to a brand. The more exports a brand makes, the more it gets to earn and so does the profit. The strength of a firm increases in correspondence to its profit rate. Boosting productivity As the brand moves out in foreign markets, its customer base increases depending upon the creativity stuffed in its promotional tools. To meet the need of those new clients and keeping them stuck with their business, the need to boost up their production while keeping the rates lower. But that’s not a big problem since the amount lost in selling the product at a lower rate is equaled with the swelling sales number. Decreasing business …show more content…
Once an entity gets in contact to other and offers the product or a service it needs, a mutual relationship is established among the both. For countries to keep the relationship up and running, representative of one country visits other countries in a timely manner. Such visits then become a way of gaining knowledge about a country, its dwellers and their interest and then, using that data for creation of that ultimate product which would attract the customers in that country. The same is true at the “brand” level. Once a company steps out of its domestic market, it gets to know other rivalries that are present at the level above the one, the brand currently is. This helps in gaining information about those rivalries, their strengths, their weakness and everything about it, so that once it gets into market, it feels less to no difficulty in creating conditions beneficial for its survival. Or instead of throwing the competition out, one can try to be friends with them and combined, they both can be able to do awesome
Same like what Guinness did. Prior to The Guinness Book Project, Guinness is a stout beer company which not everyone can recognize. But ever since it established the famous world record book, Guinness Book, many people were starting to know the origin of the brand itself and of course it makes the Guinness stout beer became pervasively well-known. Owing to this, brand extension prompts the parent brand to gain more reputation and enhance its brand image. In spite of, many people assume that it is a risk because the consequence will be flipped, if a daughter product doesn’t perform well. For example, Dr.Pepper which famous for the soft drink products, came up with the marinate sauce products. This extension is quite a bit disaster in as much as the consumer confused with what exactly is its positioning? Even there are some cases that couldn’t achieve it, there are lots of them that understand how to extend into the right way without ruining but improving the brand image
Growth: If the product succeeds, sales will grow. Prices could still be high, but with increased competition prices will drop. The producer still advertise at a high level to fight off competition. Product starts to move into profitability.
• Establish a relationship with partnering organization with similar business philosophies and client base we would like to collaborate with for programs, events or services.
Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...
Alternatively, brand extension can also have severe impacts on a business if it turns out to be a fiasco. For instance, if Tesco was not successful with its brand extension in even one area, this piece of information could make headlines and thus attract the attention of all consumers and other competitors. If the new product or service field fails, there could be a negative impact on the core Tesco brand altogether. This will destroy the company’s image and as a result, people may be reluctant to do their shopping
In the graph, it shows the law of demand; as the price increase there is a decrease in the quan...
Firms exist with the purpose of create and deliver economic value (Bensaco et al 2010, p. 365); therefore, business that create better economic value than its competitors will attain an advantage position in market place. Companies might try to improve its sales (profit) through domestic expansion, product diversification or by internationalisation; this report will focus on the reasons of espressamente Illy to expand internationally; additionally, its sources of competitive advantage and, the analysis of three markets in which company want to participate.
We all know that comapanies go international for many reasons but always typical goal is comapny growth and expantions. When a company searches for new interesting markets abroad and also hires international employees, using well designed international strategy can for sure expand business on foreign markets. Internalization strategy of companies is now possible because is no problem to manage business by phone or e-mail. There is also no problem to travel by plane from Europe to Asia in few hours what was not possible in past.
If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...
Both from the customer and the company point of view, each customer interaction is part of an iterative learning process (Ballantyne, 2004). Further, Yau et al. (2000) advocated that the relationships between business firms and its customers have been constantly encouraged as successful business practices worldwide. The strategy of relationship marketing is of high relevance particularly in the service industries because of the intangible nature of service and their high level of customer interaction (Al-Hersh, Aburoub, & Saaty, 2014). Relationship marketing is defined as the process of engaging in proactively creating, developing and maintaining committed, interactive and profitable exchanges with targeted customers (Haker, 1999). Furthermore, Gronroos (1990) asserted that relationship marketing is to establish, maintain, enhance and commercialise customer relationship so that the objectives of the parties involved are met which can be done by a mutual exchange and fulfillment of promises. Moreover, the implementation of the relationship marketing concept at the operational level refers to relationship marketing orientation (Hau & Ngo, 2012). Relationship marketing orientation indicates the firms’ philosophy of doing business concerning relationship building by propagating developing trust, empathy, bonding, and reciprocity between a firm and its customers (Sin et al., 2005a, b; Tse et al., 2004). Trust is an important element for a successful relationship between the firm and its customers (Berry, 1995). First, trust is an essential component for a successful relationship between the firm and its customers (Berry, 1995). Trust It refers to a willingness to rely on an exchange partner in whom one has confidence (Morgan & Hunt, 1994). Empathy, as a dimension of business relationship, enables the two parties to see the situation from
International trade law has many levels of trade and laws. There are bilateral trade agreements, regional trade agreements and multinational trade agreements. All these trade agreements have their history and policies to go by. Furthermore other countries have their own laws and policies that they go by In their country .The U.S. has its own trade laws to go by.
As the supply curve moves in the automobile industry, the equilibrium price and quantity sold will change with this shift. When the automobile manufacturers see this shift in supply, they will then raise their prices and the quantity sold will fall. Car manufacturers will also develop...
“Linked to a brand, its name is the symbol that adds to or subtract from the value provided by a product or service.” (Aeler, 1991) Like country of origin, brand equity is also one of the reasons why some people want to have a well-known brands in the whole world. Sometimes it is not all about the price anymore because in today’s generation brand is more important than
...n the companies will have to decrease the price otherwise the product will not be sold at higher prices and the revenue would not be as large as companies would like to.
Globalization has changed the world economy. Most of the small companies cannot ignore any events that occur outside their borders this is because of what happened in one country an impact on the rest of the world has. Individuals who work for small companies that believe they can act independently is not a realistic people, but they are myopic and have narrow minded. Actually, the study of international business is relevant to all people who are in the business world does not matter whether the organization is a large or small organization. The first reason is that so many things are imported from other countries. In the example, closing a deal in China will be a very different process than would be in U.S than it is in India. Customs of other countries need to be followed if a businessperson is to be successful worldwide.