The key point of the external environment of each businesses is not breaking any law. Besides, they have to be enough flexible against new rules to be able to continue their businesses. To address these concerns, they have to be prepared before the Implementation the legislation. Generally, 5 main parameters influence the external environment of each businesses, especially retail market which is highly depended to . Political, Economic, Technological, Social and Legal are these main parameters (Sullivan and Adcock, 2002). Political environment Political environment would be a representative of the political situation of the country and may affect business, in positive or negative ways. Changes in political stability will affect retail industry …show more content…
A strong economy situation eventuates higher sales and higher incomes and therefore more sells in retail markets. On the contrary, a critical economic situation decreases customers’ purchasing power; leads to less selling in the market; and forces retail industry to reduce the prices. In the other words, Businesses feel the effects of changes in the economy. Another principal factor that influence businesses is the competition level in the market. Totally, clothing retail market is not very strong. Many retailers express that the market is weak or horrible. For instance, Buckle and gad reported a decrease of -7.9% and Gap -4% in their sales, Respectively. The problem may be related to their promotional strategies or the economical situation. Retail industry is different in each country because of its economical policies. For example, in Singapore, retailers are facing some challenges like high rental prices and a lack of employees. These challenging are forcing them to even completely sustain their businesses. On the contrary, grocery retailers are benefiting more than non-grocery markets. Stuffs in big supermarkets and hypermarkets are more various and affordable than other competitors in the market. That is why grocery retailers are growing and non grocery market are slowing down. Nowadays, retail sales in the US are smoothly …show more content…
That is one of the reasons that technology has changed the retail market and it will develop the retail market’s performance and force traditional stores to undergo or close. Actually, technology has provided new ways for retailers to sell their products and do their businesses. Obviously technology is not a new product for sale, it is a tool given to the world. Technology has appeared as web sites, shopping network and other systems that provides different types of payments such as credit cards in the retail industry. Technological advancements made the market more
A firm?s external environment is divided into three major areas : the general, industry and competitor environments. Below is an elaboration in further detail regarding the firm?s opportunities and threats in these three environments.
And those trends have been going on for more than a year. Whatever role nonstore retailers are playing in the decline of department store sales, looking at the two together shows just how dramatic the downward trend in department store sales is compared to a segment with which those stores often compete.
It is important to recognise the main features that affect a business in view of the macro and micro-environmental factors.
For a retail manager determining location for an organisation, it must be decided whether the business holds ‘’competitive advantage’’ and whether there is opportunity to outperform competitors and capture a share an existing market. (Kim, W. C., Mauborgne. R. 2005) If a retail manager was to determine that little to no existing competitors in a location it could prove massively influential on where to base a business. (Kim, W. C., Mauborgne, R. 2005)
Competitive factors in fashion brands include quality, design, service, and price. In this case, there are a lot of apparel is competing with Stussy such as American Apparel, Superdry, Cyerdog and so on. Due to the intense competition of apparel industry, no one can guarantee the demand of products will be high all the time. Moreover, the development of new products needs cash flow for design, manufacturing and marketing. It is possible those costs are not covered due to the failure of products. So Stussy have to anticipate the possibility and make
This part of the report will highlight the problems within the external environment that affect Marks and Spencer. Before planning and decision making can take place an organisation must be aware of these issues. The key factors that impact upon all organisations are Political, Economic, Social and Technological. These factors are commonly referred to as PEST factors. Political changes like change of government could affect the minimum wage that M&S workers are paid. Economic factors such as inflation could affect the pricing of garments. The Social factors that would need to be taken into account are lifestyle changes and demographics, M&S would need to consider where their target market stood. Technological advances could also affect M&S sales just recently their website has been updated from a corporate site to a new website offering online buying. Globalisation is a huge environmental factor affecting M&S. Globalisation is the increase in cross-border economic, social and technological exchange. For organisations it increases competition and the search for cost advantages.
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
The world of the healthcare environment is fast-paced and implementation of new healthcare technology requires an organization to have a strategic management plan. Subsequently, in order to start building the strategic management plan one must understand the external competitive forces that influence a strategic management plan by doing an environmental analysis, which is the first step involved with strategic planning and strategic thinking to understand the external environment (Ginter, Duncan, & Swayne, 2013, p. 40). Environmental analysis involves assessing the “trends, events, concerns in the general environment and in the healthcare industry, and the service area” (Ginter et al., 2013, p. 41). Moreover, environmental analysis attempts
In recent decades, the world economy has undergone an unprecedented level of integration. Previously, I have provided a list of knowledge management tools that can be utilized to analyze many questions and trends, as well as the reason why these tools are important in the global economy. These tools are essential of international relations as being able to examine global problems beyond the headlines. This paper further demonstrates how these tools could be applied to solve the problem or to bring the business opportunity to fruition in today's Japanese business environment.
Businesses play a significant role with the economies of all countries, whether developed or developing. It contributes to the welfare of the society through the satisfaction of needs, provides a source of livelihood to millions of people worldwide. Businesses do not operate in vacuums but operate within business environments. The events in the environment of a company have a direct effect on the success or failure of that company. According to Jain, Trehan and Trehan (2009), business environments can be categorized in two: (1) internal business environment; (2) external business environment. Institutions and organizations are usually in a position of controlling their internal business environment. By doing so, they gain the ability of affecting their institutional performance. On the contrary, it is difficult for a business to control the external environment; however, businesses can identify in advance the opportunities and threats presented by the external environment and take decisive actions to ensure its continued success (Jain, Trehan & Trehan, 2009; Goyal & Goyal, 2009).
Even the slowdown in current global economies could not bring retail sector down as retailers keep seeking for opportunities overseas to avoid challenging economic condition, which make this sector becoming more globalised and competitive. As an heir of an industrial components retailer, I also believe there are bountiful opportunities to grow in this emerging industry. But without deeply and truly understanding in every aspect of retailing, one could not survive in the battle. For this reason, I would like to pursue my education further by studying Master in retail management to obtain knowledge in retailing and hopefully become successful in the field.
(P2.2) A business environment influences the development, performance, and outcome of a business which involves the law and government, the owners, the competitors, the market and the social and economic trends.
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
The political environment can affect organizations. Political components influence buyer certainty and purchaser and business spending. Stability of political environment is essential for organizations