Business Anthropology As A Discipline

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History of Business Anthropology as a Discipline
Business anthropology is a practice or inquiry within the business field that is based on substantive knowledge or methodology, anthropological epistemology, or a blend of these (Jordan, 89). In the beginning of the twentieth century, as a discipline, business anthropology was reinvigorated and fully supported by the business interests in America to build up as an experientially founded social science that could offer a scientific source for social welfare (Kuklick, 134). To some extent, because of this inspiration, the problem-solving and research interests of the American anthropologists in the business field concentrated predominantly on manufacturing efficiency, and they were formed by the customs and conducts of other disciplines, for instance industrial psychology, by means of the Human Relations school. Moreover, following the Second World War, anthropological exploration of industries turned out to be more intellectually independent and split into more than a few literary streams, together with neo-Marxian methods and industria...

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