Business Analysis of Sport Obermeyer

Business Analysis of Sport Obermeyer

Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have an edge on the market. Starting in 1985 with a joint venture in Hong Kong called Obersport, the company began to increase productivity to meet their new demands. Recently, a number of contractual ventures were added and a new complex in Lo Village Guangdong China have enhance production but increase the level of difficulty on the planning and production stages. The Sport Obermeyer case describes the forecasting, planning and production processes of a global skiwear supply channel. The case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year to develop and deliver Obermeyer's product line. The case will emphasis on the nature of the information that flows among the members of the supply chain and the timing of key decisions and events in order to have a successful inventory line.

Sport Obermeyer, was founded in 1947 by Klaus Obermeyer. Klaus Obermeyer, a German immigrant began teaching at the Aspen Ski School in 1947. During his time teaching, he observed his students being unprotect...

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...training and increasing the amount of workers would far exceed Obermeyers input cost. The backbone of Obermeyer's sales is the parkas. It would be in their best interest to produce all the parkas in China were profit would be maximized. The Hong Kong factories should be used to produce the different styles of Obermeyer Ltd.

In conclusion, Obermeyer must strategize an effective method of calculating production decisions. Obermeyers initial issues have been due to scant information about how the market would react to the line. There is no indication of how consumers reacted to 1992-93 line of their skiwear. Obermeyer must comply sample data from the buying committee's forecast and correlate it with Obermeyer's top selling products. This would alleviate the amount of risk and loss executed every year due to inaccurate information of the market's reaction.