Business Analysis of Pushback.com
My business is a sole trader, it will be a sports shop called
Pushback.com, specialising in Hockey goods and accessories. It will be
selling trainers and Hockey shoes, sticks, clothing, bags, protection,
goalkeeping kits, coaching and fitness equipment and accessories. The
shop will provide some services such as:
* Stick re-gripping and maintenance.
* Personalised team clothing
The target market and likely customers are:
* Club Hockey players, Younger children starting hockey at school
and sports players,
* Of ages 11-75+,
* From the Spalding and district area,
* Both male and female
I TYPES AND STYLE
Sole trader
This is a person that runs their own business, usually on their own.
The advantages of being a sole trader are, that the work that has been
done is your work only, the profits are all yours and that you are
self-employed (you are your own boss).
The disadvantages of being a sole trader are that you may find you
haven’t got enough money to start the business, pay for staff,
equipment and stock, you may need help choosing locations, themes and
styles and you would be likely to find yourself working harder and
longer hours.
Partnerships
This is when two or more people join together to form a business.
Partnerships usually have two to twenty partners.
The advantage of being a partner is that the workload is split but so
is the profit. The agreement made to split the profit is called a
‘deed of partnership’.
Partnerships can include a sleeping partner or a silent partner, this
is a partner who puts money into the busin...
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... above message, while informing
others.
Place posters around local area.
Reinforce above message, potentially reaching customers, which may not
have received a leaflet.
Objective: continue to develop interest in the business.
3 days before opening
Reminds people of my business for a third time, and is kept recent in
the mind of my target segment, as the opening is not long after.
Media advertising-Advertisement in the local paper.
Reinforce above message, increasing interest in the business.
Objective: continue to develop interest in the business and develop
customer base.
First three weeks
Builds a customer base after opening my business.
Sales Promotion-
Introductory special offers on various goods.
Build up sales
Objective: Increase revenue and build customer base.
Partnership – “A legal entity formed by two or more co-owners to operate a business for profit.” (Longenecker, Petty, Palich, Hoy, Pg. 202) In a partnership, the advantage for the owners is the capability to reduce the workload and the financial burden, especially if each partner has management skills that enhances the business. The disadvantages of a partnership such as personal conflicts and leadership expectations, therefore this organizational form should only be chosen once all other options have been considered.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
Without commercials, television networks would not possess the financial resources necessary to broadcast programs to the diverse audience of modern-day society. Although intended to drive sales and revenue by attracting customers, select television commercials have been unsuccessful in executing such; unfortunately, the East Hills Mall of St. Joseph, Missouri, serves as an impeccable example. Following a stagnant summer season, and as an attempt to recover from diminishing sales, a local commercial was aired to the metro-Kansas City area with the intent to showcase the mall as the ideal back-to-school shopping location (Barness). However, the advertising campaign for the East Hills Mall received tremendous amounts of negative feedback, resulting in national recognition and cessation of the campaign (Maskeroni). Responsible for the shopping mall, MD Management released several reports following the fiscal year, citing the horrendous campaign
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Kristy May, CEO, states that the new strategy should consist of several key components (K. May, personal communication, November 12, 2016). First, the company should continue to work very hard on strengthening its branding through frequency (Michalowicz, 2012). Second, Peg and Kris, LLC needs to strengthen its social media campaign to draw in new customers (Rosario, Sotgiu, De Valck, & Bijmolt, 2016). Third, the company could benefit from partnering with other brands, bloggers, and affiliates (Rosario, Sotgiu, De Valck, & Bijmolt, 2016). Lastly, while not directly related, research suggests that the company will see an improvement in web sales conversions with optimization of its mobile site (Oakley & Daudert,
Advertisement can be seen across the world almost anywhere and about anything. Some places where people can find advertisements in the newspapers, in the magazines, and on the web. The use for the advertisement is so businesses can launch their names and products as much as possible, since more and more businesses are in competition against each other. For example, the ad in the Arkansas Wild magazine is supposed to make the business Crain RV stand out to customers. The setting of the advertisement, the colors of the setting, and the design of the logo and words that are used in the business Crain RV’s advertisement would make most people pause on to look at the advertisement.
Amazon is a large well-known business that I decided to write about because it’s a site where many people worldwide and students from Montclair State University (MSU) use to purchase many things such as books and other necessity for their classes. Amazon was the business that I picked rather then other institutions because I wanted to develop and research their company in depth to find out different techniques and discover what Amazon is all about. Especially since it’s a company that many of my friends and family members use every day. “Amazon.com is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines.”
Billcutterz.com is a type of website which cuts or saves Money for customers from bills or cut the bill into half which helps the three parties (customers, utility company and the billcutterz company itself) to earn and save more money.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
Short-term objectives: are to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products.
If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for Huntington and the surrounding area. It will also contain an analysis of businesses in the area which are of similar type, customer buying behavior relating to my proposed business, and the potential location of my business. The Proposed Operation section will address the topics of ownership, start-up procedure, personnel needs, special functions, and an organizational chart. Details of products which will be sold will also be included, as will my business' pricing policy. I would hope that through my thorough planning and explanation that my business idea will be a grand success on the beautiful beaches of California.
An additional advantage is that a sole proprietorship can be easily organized. It’s easy to start your own business. First of all, it costs very little money to start your own business. As a sole proprietor, you have minimal legal requirements. The owner doesn’t have to establish a separate legal entity.
After my days of selling postage meters were long over, and I was in my senior year of college, I decided to start my own company. I wrote two books on college admission and college life and marketed them through the internet. After three month of diligent work, I sold over 500 books and expanded the company to five employees. Since selling only two books was proving so successful, I decided to branch out and try my hands at an affiliate driven superstore. I partnered with web sites like Amazon.com and Reel.com and became officially licensed to sell their merchandise. My time and effort resulted in many visitors to my on-line superstore, but sales were few and far between. The business needed a change of direction.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
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