The commercial, "The Bug," is an advertisement for Budweiser beer. It takes place in a barroom that is long and narrow, typical of such an establishment in any city neighborhood. The bar itself is on the right of the TV screen, with the required mirror on the wall behind it, and assorted bottles on the counter. The over-all color of the place is dark with a typical wood bar and the colors beige and green, in various shades. In the opening shot, the bartender is setting up drinks on the counter, with the first patron arriving, saying, "How ya doin'?" as he sits down at the bar.
In rapid secession, other men arrive, each using the same greeting, "How ya doin'?" with varying inflections, but in almost the same tonal voice and with the same actions as the first costumer. The immediate thought of the viewer/listener is that the men are working class, perhaps all blue-collar workers. In addition, the general feeling is that this neighborhood bar is situated in a mostly Italian section of any city, especially where there might be Mafia influence. Those in the commercial are all men, roughly in their mid-twenties to late forties in age. They appear to be friendly with one another, and understand the meaning of the repeated greeting, "How ya doin'?".
The short phrase that makes up almost the entire commercial, "How ya doin'?" uses "ya"...
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out.
The propagandists use informality to sound more convincing and imply that “your dad” is a role model, creating good impressions of him. As in “he got two numbers in the same night”; meaning that his sagaciousness is a glorified quality, not every man is able to do it; and in “damn right he drank it”, emphasizing the action – almost an obligation as a man – of having sex with more than one woman. The ad tries to persuade readers with the concept that “their dads” correctly follow the ideals of manliness, so in order to be “real men” they should be like “their dads”. Since the father figure drinks Canadian Club, so should the
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
There are many denotations in this ad. There is a man, three women, bags, sides of buildings, a chair, writing on a window, a sidewalk-like walkway, a bottle of Southern Comfort, some white lines, and two lines of copy. The first line of copy reads, "Your free time may have changed. Your drink doesn't have to." The second line reads, "Hang on to your spirit." There is also a division in the ad, the top two-thirds of the ad being the photo image and the bottom one third being a black background.
We chose to analyze a Bud Light beer bottle slogan, “the perfect beer for removing ‘no’ from your vocabulary for the night,” and the ad campaign for “#UpForWhatever.” The first impression we got from the slogan was a connotation of rape. The ad does not only promotes victim blaming, but it also promotes a risky lifestyle of doing stupid things and drinking in general. Bud Light pulled the slogan because it enraged customers and non-customers alike. The slogan itself perpetuates rape culture and toxic masculinity which are detrimental to the progress of society as a whole. The fact that the slogan was considered acceptable from the Bud Light company shows that the company was not being careful because easily without seeing the ad, the slogan can easily be read as a highly offensive slogan which can normalize the excuse of sexual assault.
The ad appears in Adbusters Magazine, a web page created by The Adbusters Media. This is a Canadian foundation that uses ads to fight issues in society like smoking and alcoholism. For example, in this case they are discrediting the Absolut vodka brand, creating a mockery ad against the product...
The advertisement is set in an apartment overlooking some metropolitan city, while a young woman, stands over a hidden man sitting in a 60s style chair with only the forearms and legs showing. The man in the chair holds a martini while the woman holds a...
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
They leaned towards a cinema effect instead of a straight forward traditional commercial. Throughout the commercial, we cross back and forth between a dream world and reality. For example, during the China segment, the dragon turns into the Great Wall of China. The dream world also had a cloudy fog throughout the scene to give it an imaginary vibe. This illusion between the two world captivates the same feeling of luxury; it’s surreal. Whereas the reality scenes of the destinations had a clean, crisp appearance. The absence of a narrator also feeds into this fantasy. The commercial allows the images to speak for itself. The orchestra arrangement also made the commercial naturally timeless. The music was selected to be soothing and entrancing to lure the
What's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing many different styles and variations.
At the beginning of the commercial, it shows a woman probably in her late twenties or early thirties laying down on what it could be a bed. On the scene, it shows her back holding a bottle of Guinness Beer; the commercial never reveals her face during the duration of the commercial scene. This scene exposes only part of her back, camera lens, focus, wide angle; close-ups are never adjustment at any time during the camera shoot. The scene only shows the bottle of beer on her back at all times. Furthermore, is seems that someone is given her a body massage on her back by the movements she is doing in the scene. However, the bottle never falls from her back at any time even with her body movement. Near the end of the commercial, a male with a tattoo on his arm appears in the scene at her right side in the direction were the woman’s feet should be. After the male puts, the bottle of beer on the woman’s back yet, there is another male who grabs the bottle and is located on the other side of the woman’s body were her head should be. Both men seem to be enjoying drinking the beer at the same time having great sex one on each side of the woman’s body. Though there are no dialog between the any of them, in which this implies