History and Inception. 1964-1969 The METRO Cash & Carry (MCC) company was established in 1964. In that year, the first full scale METRO Cash & Carry wholesale store opened in Mülheim an der Ruhr with selling space of 14,000 square metres. That was a new dimension in food and non-food wholesale. The MCC company was founded by the two brothers Wilhelm Schmidt-Ruthenbeck and Erwin Schmidt as well as the Schell family, owner of a wholesale company for electrical appliances. Soon, Otto Beisheim was nominated as the managing director of METRO-SB-Großmärkte GmbH & Co. KG. The revolutionary cash-and-carry concept proved to be a hit among professional customers. Within just a few years, other wholesale stores were opened in Berlin (1966), Cologne-Godorf, Hamburg, Munich and Düsseldorf (1967). METRO's direct-mail system was revolutionary for …show more content…
Working with the Joint Venture partner Jinjiang Group, METRO opened its first store in Shanghai. Today, METRO Cash & Carry has 3.8 million customers in 75 stores across the country. The Asko-Gruppe, which has owned C+C SCHAPER since 1987/1988, joined METRO GROUP. C+C Schaper does business exclusively in Germany. METRO Cash & Carry expanded its business in Romania in 1996 and in the Czech Republic in 1997. Also in 1997, METRO Cash & Carry bought out the European MAKRO operations from Dutch SHV. The expansion in Eastern Europe continued: METRO Cash & Carry opened its first store in Bulgaria, becoming the largest trader of fish and shellfish in the region. 2000-2014 Three new stores were opened in Slovakia right at the turn of the new century. The huge distances in Russia posed new logistics tasks for the company: Shipping goods through the Russian plains and mountains can take up to six days. Nevertheless, the METRO brand soon succeeds in the boosting Russian economy. The self-service wholesaler also began to do business in
Headquartered in Cincinnati, Ohio, The Kroger Company is one of the largest supermarket retailers across the United States. Founded in 1883, Barney Kroger invested his life savings of $372 to open his first grocery store at 66 Pearl Street in downtown Cincinnati. (Kroger, 2011). Barney was quite proud. He was the first grocer ever to have a bakery, to sell meat, and to sell other groceries all in one store. From the start, Barney operated his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” (Kroger, 2011). Today, one hundred and twenty-eight years later, the Kroger Company is still following Barney’s motto.
This company was founded by Tom Monaghan and his brother, James, in 1960, in Ypsilanti, Michigan, near Eastern Michigan University. By 1965, Tom Monaghan had purchased two additional small stores; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding - thus the company logo originally had three dots, representing the three stores in 1965. Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as the company experienced rapid growth. It opened its first franchise location in 1967 and by 1978 the company expanded to 200 stores. Which
“GameStop traces its roots to Babbage’s a small software retailer that started in Dallas, Texas in 1984. The movement that made Babbage’s into GameStop started in 1994 with a series of mergers between Babbage’s and several other software retailers. When Babbage has first merged with software Etc. in 1994, the combined company was named NeoStar Retail, but the two halves continued to operate as if they were separate entities.” (Gamestop Corp, 2013) At the time when the company first started out, they acquired just 800 stores for now. (Gamestop Corp, 2013)
Over one hundred years ago, an entrepreneur named Sebastian Spering Kresge opens his first retail store in 1899. The store was named Five-and-Dime and was located in downtown Detroit. The store was named Five-and-Dime because everything in the store was priced at either five cents or ten cents. This low price gained him a lot of customers and a lot of publicity. With this new found publicity, in 1912, he opened 85 more stores with annual sales of $10 million. As time went on, the prices have changed to $1 or less, but the business philosophy has remained the same. Around this time, the retail environment was getting very competitive, and the company needed to make some changes to keep up. In 1959, Kresge hired Harry B. Cunningham to become the president of the company. Under Cunningham leadership, the first Kmart store was opened in 1962 in Garden City, Michigan. In 1966, sales in 162 Kmart stores and Kresge stores topped the $1 billion mark and in 1968, the S. S. Kresge aired its first T.V. commercial. In 1976, Kresge made history by opening 271 Kmart stores in 1 year and becoming the first ever retailer to launch 17 million square feet of sales space in a single year. By 1977, nearly 95% of the S. S. Kresge sales were generated by Kmart so the company officially decided to change its name to Kmart Corporations. In 1991, Kmart opened the first supercenter in Medina, Ohio offering a full-service grocery area. In 1996, a complete redesign of Kmart was launched, changing its name to Big Kmart [or BigK] and in 1999, Kmart launch a new internet presence, named bluelight.com [now known as kmart.com]. In 2002, Kmart filed for Chapter 11 bankruptcy protection. (Corpor...
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Costco was founded on September 15th, 1983 by Jeffery Brotman and James Sinegal (Chesley). It became renowned for its warehouse club retail model, pioneered by former competitor Price Club. After a major merger in 1993 with Price Club, Costco expanded to 206 locations, doubling the size of the company (“Costco Wholesale Historical Highlights”). The decision was based on the fact Costco and Price Club shared similar business philosophies, operations, and the looming threat of being taken over by Sam’s Club. Operating as PriceCostco, international expansion began with development of stores in Mexico, the opening of two stores in England, and the licensing of a Price Club in South Korea ("Costco Wholesale Corporation").
Choose several countries to enter that is suitable for the luxury market and in order to develop the strategy of the company
This is a good question. Walmart started as a small five and dime in the city of Bentonville, Arkansas by a man named Sam Walton. After a great success Sam and his wife Helen moved to Rogers, Arkansas where he opened his very first Walmart. He had some retailing experience after his time in the war and he chose Bentonville for the hunting season and because his wife wanted to live in a small town. His ideas of not pocketing extra cash from manufacturers, but rather giving deals to customers and trying to make profit off of how much he sold, changed the way retailers make money in America. Sam had a cheap mindset, not only for his customers, but for himself. Even when he became the richest man in America he continued to get his hair done for
My first key highlight of the ‘trusty and reliable’ service would have to be that the metro timetable is extremely un-reliable and outdated due to the metros un-weary maintenance service and their ‘caring’ service schedules i.e. in the middle of Christmas when sales are taken place. Their timetables placed at the ‘lavish’ metro stations are outdated and outlandish as the timetables don’t even represent the actual daily schedule of the metros and that the timetables don ‘t correspond with anything related
National Cash Register Country Club started as an advantage to representatives of the NCR Co. found in Kettering, Ohio in 1954. In th1990's, enrollment perceived a tremendously required help while unique parts matured and diminished in numbers. In 1997, AT&T acquired the NCR Organization and started subsidizing an activity to remodel underpinned by intensive examination to improve the NRC execution. The essential objective to pull in new parts drove NCRCC to commission the McMahon Group to support with the vital arranging of a forceful endeavor to revitalize the nation club.
This paper discusses Customer Relationship Management objectives, strategy, and tactics of Kroger, Inc. Kroger, founded by Bernard Kroger in 1883 and currently operates over 2500 supermarkets in more than 30 states. Managing customers is top priority for this company and is much of the reason it is the top grossing supermarket chain in the country.
On July, 2nd 1962, Sam Walton realized a dream when he opened the first Walmart location in Rogers, Arkansas (Rowell, 2016). The concept behind the store was simple, “The Lowest Prices Anytime, Anywhere” (“Our History”, 2016). Within the first ten years of opening its first location, Walmart had become an incorporated company, opened 23 additional locations, and was publicly traded on the NYSE (“Our History,” 2016).
Walton grew up in a rural area in the United States. He tried lots of things such as running variety stores before founding Walmart. Walton believed that discount stores could succeed in smaller markets based on the success of many Ben Franklin stores which were located in smaller markets. From the beginning, Walmart focused on small-towns, in rural or suburban areas. In 1962, Walton started his first Walmart store in the small town of Rogers, Arkansas. Then, Walmart grew up by following Walton’s expansion strategy in which new stores should be adjacent to existing Walmart markets and distribution lines. (Ortega, In Sam We Trust) Besides the concern about geographic location, Walmart also understood customers’ shopping habits - they preferred
After a 4 P analysis of the company one found that it found itself in a luxury market where product quality and constant innovation are key points for the success. That is why the production process and its design can take even months. Product line is extensive however it is only conformed of high priced products. Price in this case is a guarantee of the quality present in the product. Moreover, high pricing represent an element of differentiation that the customer appreciates. However this is not a setback, LVMH has managed to have world wide presence and success. To accomplish it its selective retailing division is of high importance. Nevertheless, promotion posses the major challenge since its through this that the image of the product its transmitted that is why the company poses a major part of its budget in this section. It is Important to note that the percentage allocated is higher than those of most competitors.
All choices made by Seven-Eleven are structured to lower its transportation and receiving costs. For example, its area-dominance strategy of opening at least 50 to 60 stores in an area helps with marketing but also lowers the cost of replenishment. All manufacturing facilities are centralized to get the maximum benefit of capacity aggregation and also lower the inbound transportation cost from the manufacturer to the distribution center (DC). Seven-Eleven also requires all suppliers to deliver to the DC where products are sorted by temperature. This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by Seven-Eleven are structured to aggregate transportation and receiving to make both cheaper.