Brick And Mortar Stores

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Brick and mortar come from terms of the actual storefront where customers can go into a physical building and shop (Hudson, n.d.). Examples of storefronts that still have a brick and motor store are Kroger, Walmart, Banks, and Macy’s (Hudson, n.d.). When going to a brick and mortar store customers are greeted with the idea of excellent customer services. Customers can look around the store while shopping and see new products or other ideas they did not know existed. A lot of time stores offer plans that are only available in store which gives that store an advantage. The advantage comes from allowing the customer to go into the store to look for their item with the hope they shop around while in the store. Research shows that customers spend more while buying in a storefront than online which is great for brick and mortar stores (Botelho, 2014).

Over the years brick and mortar stores have struggled with the increase in online retailing. Online retail sales are conducted entirely online (Hudson, n.d.). The benefit to having online retail is there is no …show more content…

However, there has been an increase in business support as well. There are still some customers that refuse to shop online for security reason. Some customers just want to support local business which gives back to their local economy. When I shop for clothing, I prefer to go into a store and buy the product because I never know how it is going to fit. Some stores such as groceries I appreciate the easy ordering online process, but I still must pick it up from the storefront. I do not think brick and mortar will cease to exist because there are too many people that have a high stance when it comes to preference in not shopping online. Smaller towns have a more significant existence for their community to thrive and they will support the stores in the cities. That is a lot of the reason why stores in small towns still exist

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