Brazil

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For thousands of years, society has defined culture as adoptive behaviors through closely related interactions. As per Cambridge Dictionaries Online (2013) culture is defined as, "the way of life of a particular people, esp. as shown in their ordinary behavior and habits, their attitudes toward each other, and their moral and religious beliefs". Culture is infringed in every characteristic of life from family heritage to business and friendly socialization. Cultural traditions and customs have had an impact on the Brazilian society in Latin America. Therefore, to gain understanding of Brazil's culture the characteristics of this nation's past and economy will be analyzed. According to the Library of Countries Studies, in 1822 Federative Republic of Brazil gained independence from Portugal to gain rights in regards to economic and social discrimination. economic and social discrimination. Politically, in determining if the liberation from Portugal was a positive effect on Brazilian society, one must assess the effect of progress to the society. For the purpose of the report the focal point will identify Brazilian ethnocentric culture and encompass each aspect of life from business culture, cultural heritage to tolerance and patience on a global scale.

Collectively, Brazil has one of the most ethnocentric obtained cultures in South America. It is the fifth largest country within the world. Brazil diverse society is enacted with rich South American, Indian, African and European cultures. These Brazilian cultures however; were, "inherited a highly stratified society from the colonial system and from slavery, which persisted for nearly three generations after independence in 1822". The Brazilian nation has remained separated into fiv...

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... and unique as those you might find in Germany or India." The Brazilian way of doing business, companies follow the norm of the society listed below. (See Figure 2.) Meeting times though affirmed are obviously flexible, "meetings start late and finish even later" in most cases. The initial meeting will be the most formal, it is customary to, "to shake hands with everybody present on arrival" and have "small talk before the meeting proper starts" to foresee a level of interest for investment. In settling on business decisions, never expect the person whom you’re speaking with to, "be in too much of a hurry to end this initial part of the meeting as the tone you set here could be important in the relationship development cycle."(WBC) Business cultures require that individuals, "Do not make yourself appear impatient or overly pushy." so patience is extremely necessary.

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