Bratz Dolls came about in 2001 by MGA Entertainment. The 4 dolls are Yasmin, Cloe, Jade, and Sasha. These dolls are known to be unrealistic, unproportional, and inappropriate depictions of young girls. The American Psychological Association feels that the Bratz doll could even be considered worse that the Barbie doll because of the clothes that Bratz dolls wear. The average consumer of a Bratz doll is a girl around the age of eight. Bratz dolls give young girls an impossible, extremely unrealistic idea of how they and all women should look to be successful.
“Children learn to associate physical appearance and buying the right products not only with being sexy, but also with being successful as a person.” says Karen Brooks in her book Consuming
Lianne George’s article “Why Are We Dressing Our Daughters Like This?” (2014) focuses on the societal issue of an increasingly earlier development of young girls. George states that companies facilitate this early development by producing adult like goods for children that push an adult mindset and behaviour. Through the use of various examples George argues that this trend is ill advised and should not be continued.
Societal constructs of bodily perfection have a massive influence on both genders and on all ages. If you look at any magazine, you will see women constantly being compared to each other, whether it is in the “who wore it better” section or in the “do’s and don’ts” part of the magazine, comparing body images and overall appearances. All parts of the media that encompasses our daily lives are especially dangerous for young and impressionable teens because they see people being torn down for trying to express themselves, and are thus taught to not only don’t look like “don’ts”, but also look like the “do’s”. This is dangerous in that women in the magazine set very high standards that teens want to emulate, no matter the cost to themselves or their health. Celebrities have the benefit of media to make them appear perfect: Photoshop and makeup artists conceal the imperfections that are often too apparent to the naked eye. Viewing celebrities as exhibiting the ideal look or as idols will, in most cases, only damage the confidence of both young teens, and adults, and warp the reality of what true “beauty” really is. It makes teens never feel truly content with themselves because they will be aiming for an ideal that is physically impossible to attain and one that doesn’t exist in the real
A Study Conducted by the American Psychological Association Task Force concluded that sexualization occurs when a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics; a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy; a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or sexuality is inappropriately imposed upon a person. The APA Task Force reported many example of the sexualization of girls, such as toy manufactures duce dolls wearing black leather miniskirts, feather boas, and thigh-high boots and market them to 8- to 12-year-old girls. Clothing stores sell thongs sized for 7– to 10-year-old girls, some printed with slogans such as “eye candy” or “wink wink”; other thongs sized for women and late adolescent girls are imprinted with characters from Dr. Seuss and the Muppets. In the world of child beauty pageants, 5-year-old girls wear fake teeth, hair extensions, and makeup and are encouraged to “flirt” onstage by batting their long, false eyelashes. Journalists, child advocacy organizations, parents, and psychologists have become alarmed according to the APA Task Force, arguing that the sexualization of girls is a broad and increasing problem and is harmful to girls, and I for one agree with their proposition.
When discussing the definition of beauty in today’s society, thin, fair-skinned, and long-haired are all words that are agreeably in the top five adjectives used. These standards of beauty tend to be engraved in brains of children, teens, adults, Americans, Asians, Europeans, men, women, and etc. all day every day. These ideals are portrayed through television commercials, billboards, newspaper ads and all other forms of media, such as Disney channel programs. Behavioral norms are also a major topic depicted in Disney channel programs; these programs depict that certain races, social classes and genders behave in certain ways, some which are sometimes stereotypical. These ideals are targeted to children who are “reaching an age where they are developing an awareness of self and comparing that self to the ideals presented in the media” (Northup and Liebler 268). At what point do we question by whose standard is this normal? Are we supposed to continuously live in this box of subjectivity and suffer while trying to reach this “standard?” Is this standard really a standard or cultural norm? It is said that these depictions shape the behaviors and actions of children and affect their self-esteem and self-image, but that is not always true. Most children in today’s society are mature enough to differentiate between television and reality.
It has recently been brought up that media influences girls in pre-adolescence, which is highly likely since most young girls idolize Barbie (Rintala & Mustajoki, 1992). “Were Barbie a flesh-and-blood woman, her waist would be 39% smaller than that of anorexic patients, and her body weight would be so low that she would not be able to menstruate” (Rintala & Mustajoki, 1992). Most young girls wish that they could look like Barbie when they grew up, but if they knew the reality of having her measurements, their perceptions would probably change. Children frequently fantasize about who they will be, what they will do, and how they will look when they grow into adulthood. Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner.
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
In society today, the clothing that someone wears is basically a billboard for his or her personal, or family's financial situation. For children in public schools, fitting in with the popular, or most fashionable people is probably the most important thing to them. When children are preoccupied wi...
Imagine you are at home, watching TV. Flipping through the channels, you see a preview for next week’s episode of Toddlers & Tiara’s. They show the girls dressed in frilly, sparkly attire, fake teeth, fake hair, fake tans, and makeup that could transform their faces into someone in their 20’s. These children are usually misbehaving, disobedient, overdramatic and they are between the ages of four and six. Any person could see that this lifestyle is incredibly harmful to these children not just because of what it does to their appearance, but what happens when these little girls’ minds become tainted with the thoughts of needing to be beautiful and talented in order for people to like them.
Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere. Launched in March 1959 by Ruth Handler, an American business woman and president of Mattel, Inc., Barbie quickly became popular and has gone on to sell three dolls every second, in over one hundred and fifty countries. However, Barbie’s rise to success has not been wholly positive – there have been numerous controversies, parodies, and lawsuits, all addressing a number of issues. One such issue is how Barbie promotes an unrealistic and unobtainable body image. For example, to scale, Barbie is five feet, nine inches tall, has a thirty six inch chest, eighteen inch waist, and thirty three inch hips. Had Barbie been a real person, she would not be able to walk, much less hold her head up. Secondly, Barbie is racially insensitive and perpetuates stereotypes. “Mexico Barbie,” from Barbie’s “ethnic” line, comes with a passport and a Chihuahua, as well as stereotypical red lace ribbons in her hair. Lastly, Barbie portrays goals that are both unobtainable and contradictive. Barbie has had a variety of careers, such as being a doctor, astronaut, and President of the United States, but also engages in stereotypical domestic activities, such as cleaning and baking. These characteristics are affecting young girls in a time when they are most developmentally susceptible, and teaching them a number of negative lessons.
Nowadays, fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society.
Children use clothing as a form of identity, and when their families cannot afford the latest trends, it can lend itself to feelings of low self-worth and can even make children targets of bullying. Children are inundated every single day with advertising and marketing, and these kids are connected to media a good portion of their day. This allows advertisers to creep into our children’s lives and target them multiple times every day. Corporations are guilty of putting financial gain ahead of children’s health and well-being, and the fashion industry has been identified as one of these industries (L...
Not many young girls have the opportunity to dress up in fancy clothes and flaunt what they can do, but there are other pains that come with such moments that can be uncomfortable and confusing to these children, yet to look good they are compelled to grin and bear it. “Four-year-old Karley stands in her family’s kitchen, dressed in a bikini. Unrealistic expectations of being thin, physically beautiful, and perfect are at the heart of some disordered eating behaviors and body dissatisfaction. Scant research has been conducted to see if former pint-sized beauty pageant participants are more likely to suffer from eating disorders, but a small study published in 2005 showed that former childhood beauty pageant contestants had higher rates of body dissatisfaction.” (Cartwright, Martina)
Young are often most susceptible to this, and advertisers often take this weakness to their advantage and they are the most common target market for their business strategies. Media has a negative influence in shaping the ideas of culture and beauty, in that it exploits the naivety of men and women due to their lack of knowledge on the ideals of ‘true beauty’. They often capitalize on this lack of knowledge to get huge profits and create a name for their businesses. It is for this reason that parents need to assist their children from a tender age in understanding what true beauty is all about. The ideals of true beauty are often universal and vary from one culture to another. Values need to be instilled on the need for realizing one’s true beauty, which entails discovering one’s self-worth and they should be brought to the realization that beauty is innate and dynamic and it does not need huge investments to look like those celebrities. Moreover, it is imperative that men and women appreciate how they look and desist from being hog washed by the ‘realities’ that mass media often dupes them to
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,