Booking.com is a website which offers the best available prices to its customers for accommodation all over the world. It is one of the most accessible and cost effective way of booking accommodation for the travelers. It provides deals with every kind of budget the travelers want to go for. Moreover, it is easy to discover, book, and enjoy the best places to stay by the travelers. During the start, it established its subsidiary under the name villas.com where it stated its major focus on villas.
This Online Travel Agency headquartered in Amsterdam was established in the year 1996. It was founded by Kees Koolen.
Kees Koolen’s Background :
He grew up in south of Netherlands. After completing his bachelors degree in mechanical engineering in 1988, Kees began persuing his MBA from University of Twenete. Along with it, he started a consultancy firm in the year 1988. Till the year 1998 he invested in around 50 tech companies to earn
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It acquired almost 8% of its shares.
Soon after the acquisition, the CFO of the company Michael Adler left the company. He worked for 6 years with the OTA. . Mark Okerstrom was appointed as the company's new CFO of the company.
Further in 2012 with the core competency the OTA had and its customer satisfaction motive the company became the largest OTA of the time replacing American Express. Along with it Expedia also partnered with Hotwire. With this partnership the 25000 hotels of Hotwire can now offer their inventory on the site of Expedia. The room rates were managed by Hotwire itself. The final pricing on the site of Expedia was also done by Hotwire
The company also acquired Mobiata which is the creator of best mobile applications of travel.
Expedia also had a new Joint venture with AirAsia which is the world’s cheapest airline. The venture covered Asia Pacific and offering a complete range of great value flights, hotels, and holiday
His primary focus is to rebuild their senior management team to help them stand out in an increasingly competitive market. They have hired Gene McQuade as president and chief operating officer. He is a former president of Bank of America and Fleet Boston Financial's chief operating officer, he will bring a wealth of experience in operational and financial reporting to
The owners who were mentioned before are Carlos Slim as the chairman, and Daniel Abourmrad as the CEO of the company who is also Carlos’s son in law. Carlos Slim was born in Mexico City, Mexico, and clams to be a...
Introduced electronic digital company, which include Get hold of waiting for you, ASDA immediate, Acquire now, far better CRM.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
This is a relatively young industry and the OTA wave in India began with Deep Kalra’s MakeMyTrip Limited. Founded in 2000 as a fledgling startup, this company has now grown to 1,714 employees in 2014 and has a revenue of $ 300 million in India as on 31st March, 2015. Some of the other major players in this market are Cleartrip, Expedia, Yatra, GoIbibo and Travelguru among various others. The companies mentioned above offer comprehensive travel solutions including accommodation, airline travel booking, travel insurance etc. and mainly compete on price. At present, the OTA sub-industry has a few major players with MakeMyTrip, singlehandedly accounting for 47% market share based on gross bookings followed by Cleartrip and Yatra at 20% each. The remaining is accounted for by GoIbibo.[1]Thus, the OTA industry can be
Initially in the year 2007, they planned an online movie booking site and also registered with the domain name moviebooking.com for the same. When the details were worked upon they realised that there was hardly any margin in the business and hence did not go ahead with it.
If one were to ponder the question of whether hotels should overbook their rooms the answer may appear to be quite simple. Why would a hotel owner want to book more reservations for rooms than they actually had available? This is an issue that has faced the hotel industry for a number of years. Contrary to what the average person may think about hotels overbooking their rooms, it has actually shown itself to be a noble strategy in achieving maximum profitability when done accurately. It is imperative that it is done in an appropriate manner so as to not give the hotel a corrupt name or lead to guest dissatisfaction.
AirAsia Berhad is a Malaysian low-cost airline based in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 100 destinations across 22 countries. AirAsia has risen exponentially since its purchase in 2001, as a result of its confluence of opportunity and its application of the Low-Cost Carrier business model (Poon & Waring, 2010).
Priceline.com is an e-commerce site which when founded in 1998, brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline, instead of the seller setting the price, the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business. This innovation represented a first in that general non commercial consumers have never been able to name the price they will pay and have sellers respond.
This report examines the strategic analysis of AirAsia and its ability to sustain it competitive advantage as Asia’s leading low cost carrier (LCC) (Yashodha, 2012). The following pages demonstrate how the diverse business level, corporate level and competitive strategies of AirAsia allowed it to be the organisation that successfully broke through to the under-served market.
AirAsia is a global recognizes ASEAN Airline Company. In year 2002, AirAsia become the first low cost carrier (LCC) or airline in Malaysia with the mind set of low fares, cost saving and making fly possible to everyone. AirAsia applies business to consumer (B2C) model by using internet technology to run business.
After the September 2001 attacks, the travel supplier industry had to take action in order to stay profitable. The industries tried desperately to reach consumers by offering discounted airfares and hotel prices, but the industry did not have enough money to support the advertising and marketing of these bargains and deals that they offered after the September attacks. The industry then turned to companies like Expedia, Travelocity, Orbitz, and Priceline in order to advertise their bargains. These companies became great allies to the suppliers by selling hotel and airline bookings at hefty prices.
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)
To understand how the reviews affect hotels and their booking figures, we must first understand how customers choose where they are going to stay.
will only see positive results in their finances, employees, and clients. Online booking is now the leader of the business industry as stated by Glidden (2004), “ Nine out of ten companies in the U.S. with managed travel programs were using an online booking tool at the end of 2003, according to a survey by the National Business Travel Assn. and travel research firm PhoCus Wright Inc” (p.1). This change will give the entire company satisfaction and remove all the doubts and worries that come with a travel