Boldflash Case Study

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Background and Area of Focus According to Beer & Shelton (2012), Boldflash Corporation is a company producing flash memory components of electronic devices. As nowadays Information technology market is growth rapidly, as well as the demand of market is incessantly changeable, Boldflash falls behind its competitors ending up with lost profit and customers. As mentioned in Beer & Shelton (2012), there was an obvious evidence of unproductive conflict stemming from the functional departments, especially associating with the product development process. Moreover, communication and teamwork are the problems occurring with manufacturing, which is the dominate function of Boldflash, as well as the product development process is imperfect leading to …show more content…

According to Yost (2009), improvement of business process leads to innovation and transformation. Besides, a company’s capability directly reflects by how well it run leading to the levels of productivity of each organization. Therefore, as mentioned in Beer & Shelton (2012), in order to accomplish the improvement, Boldflash should emphasize on three artifacts including Boldflash Internal Business Process, Boldflash Product documentation and Boldflash technical Service …show more content…

According to BOLDFlash – Internal Business Process Artifacts. (N.d.), the new process of creating manufacturing packages is set timeline (5 days) prior to the production start and the product document will be included on the server, which is no longer including in the new manufacturing package. As a result, every process is set timeline before released leading product development team will have time to work on tasks specified. Communicating with product development team is indispensable, which affects to manufacturing process, as well as, both sale and marketing departments in selling product in order to meet the customer

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