Blue Bell Case

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Recommended: 6. Competitor Analysis for chocolate industry

Situation Analysis Continued: Blue Bell is an established ice cream company that is well known throughout the southern part of the U.S. Their most popular flavor, homemade vanilla, strengthens the core of the brand. Over the years they’ve added new items to their menu like low fat ice cream, sherbet, no sugar added vanilla and the exciting holiday flavors revealed towards the end of the year. The ice cream is produced in what they’ve established as “creameries” which are open to the public. Blue Bell is a southern traditional favorite that families will always stick with, but their top three competitors are Breyers, Ben & Jerry’s and Haagen-Dazs. However, due to last year’s listeria crisis it caused the company to take a big hit halting

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