Blockbuster Essay

Blockbuster Inc. (Blockbuster) since its inception in the 1980s in Dallas, Texas was primarily an in-home movie rental, movie retailer and contract entertainment company. Blockbuster operated mainly in the United States, with additional locations in Canada and the United Kingdom. Blockbusters daily business operations offered products such as video rentals, game rental and other products that supported entertainment. Additionally blockbuster’s also provided a door-to-door service from their online operations that facilitated online movie rental which were then transported by mail. By this time without a doubt blockbuster was among the largest video rental company in the world.
With such vast operations blockbuster stocked over 8,000 movies that were available for

With such diversification this attracted top investors and by 1994 giant media company Viacom purchased blockbuster for 8.4 billion. The new merger with Viacom operated under the philosophy of capitalizing on new business interest unlike Huizenga’s diversification policy. By this time Huizenga retired and Viacom experienced a decline in business. Due to slow growth Viacom sold 20% of blockbusters shares in 1999.
At the beginning of the millennium blockbuster still occupied a leading market position despite setbacks it experienced. With technological advances a new way of watching movies was on the rise. The digital video disk (DVD) became popular on the market which provided a clearer and more precise picture that provided for a more joyful viewing. Although DVDs increased viewing pleasure its capabilities were limited which lead to a slow growth due to complications with said DVD players. Eventually after the kinks were worked out DVD sales increased which also meant that DVD rentals was growing in blockbuster