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Relationship between culture and behavior
Relationship between culture and behavior
Culture affects our behavior
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The factors that influence consumer behavior have to be understood by marketers as they cannot directly influence them, but rather gain an understanding so they can use them to their best advantage. With the emergence of ‘Black Diamonds’ in the South African market, they indulge themselves in the finer things in life as they have come long way through from the apartheid era. A typical ‘black Diamond’ consumers’ status is typically being seen in the right car, shopping at the right mall and purchasing the right class-appropriate brands (Radebe, 2013).There are four major factors that affect consumer behavior which are cultural, social, personal and psychological.
Cultural Factors : This is a consumers social class (Low, Middle or High Income class), culture and beliefs that affect the way in which they behave, as well as their sub culture which is a smaller group of people within the same culture who are distinctive from the wider culture due to their interests, social beings and other traits. Black diamond consumers have a great desire for conspicuous consumption (Van Der Berg, 2014...
Analysis Introduction This project belongs in the engineering-efficiency category; therefore, it has to fit at least 3 of 4 performance hurdles, which are 1. Impact on EPS; 2.Payback; 3.Discounted cash flow and 4. Internal rate of return. In this article, some of those involved explained and described their opinions; however, professional knowledge may have been lacking.
About status within your peer group. Even people on low monthly salaries would buy a high quality diamond: it was a family driven purchase.
It’s hard to imagine that a mineral could be fueling wars and funding corrupt governments. This mineral can be smuggled undetected across countries in a coat pocket, then be sold for vast amounts of money. This mineral is used in power tools, parts of x-ray machines, and microchips but mostly jewelry. Once considered the ultimate symbol of love, the diamond has a darker story. "Blood" diamonds or "conflict" diamonds are those mined, polished, or traded in areas of the world where the rule of law does not exist. They often originate in war-torn countries like Liberia, Sierra Leone, Angola, and Côte d'Ivoire were rebels use these gems to fund genocide or other questionable objectives. Even with a system known as the Kimberly process which tracks diamonds to prevent trade of these illicit gems, infractions continue as the process is seriously flawed. The continuation of the blood diamond trade is inhuman, and unethical, and in order to cease this illicit trade further action to redefine a conflict diamond, as well as reform to the diamond certification prosess is nessasary.
For the past sixty-seven years, the citizens of India have embraced their country’s independence all the while seeking to regain their past. Prior to this renewed sense of freedom, India had belonged to the British Empire. From 1858 to 1947, the British government claimed India and its inhabitants as a colonial possession. Before the British Empire laid claim to the vastness of India, the British East India Company helped to oversee the transfer of the Kohinoor Diamond from the Sikh Empire to their motherland in 1851.
Mooij,M de.2004.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage, Thousand Oaks, CA.
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
During 2012, Sierra Leone’s diamond industries were unbelievable, and the amount of exporting was over one hundred millions of dollars in U.S. dollars (Sierra). The principles of supply and demand seem central in the characterization of the various trends in the market. In various market structures, the black market tends to be rarely regulated. However, the black market observes in the venture allow for the integration of some strategies in the effort of the market to the interest traders. Traders pegged to the various black market on the places where best deals are secured on illegal merchandise. These goods are defined to be oriented on the interests of the society, as well as the improvement in demands. Veblen goods are the main targets of such market developments. This originates from people increase demand and status of luxury associated to their usage, and implies the prospective capacity of the reduction of the performance of the rest of the goods.
Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
The cultural diamond can be best understood and explained through an analysis of its framework and linkages. The diamond consists of four corners: the cultural object, the receiver, the creator and the social world.
Globally, green buildings are being recognised and accredited, leading to the introduction of various tools and indices with one common objective that is to evaluate, measure, distinguish and sets apart this uniquely designed buildings from the rest. The Diamond Building carries a Green Building Index (GBI) accreditation, a first in Malaysia. Among the achievement of the ST Diamond Building are:
This significance rests largely in their ability to carry and communicate cultural meaning. Modes of consumption become markers of social and cultural differences. Likewise, the frustrated experience of exclusions from consumption practices can be a politicizing process which forces people to confront the meaning of class, gender and race in one’s own private spheres. One’s emotional attitudes, style and cultural taste further defines one’s social identity. Emotions are the very things that drive and transform social interactions. Cultural capital is crucial as a status symbol and emotional style is crucial to how people acquire networks and social
One morning, a well-known gentleman went into a bank in London, and was received immediately by Mr. Alexander Holder, head of the bank. He asked for a loan of fifty thousand Pounds. Mr. Holder asked him to present collateral to cover that large sum of money; the man showed him a crown that belongs to the country. Knowing the risk, Mr. Holder agreed to lend the gentleman that large sum of money if he pays it back in a few days. After the gentleman left Mr. Holder decided to keep the crown all the time near by him, so he took the crown to his home in Streatham. There he lived with his only son Arthur and his niece Mary who was an orphan. He told them about his story with the crown of diamonds. When the father was going to sleep, Arthur asked for two hundred pounds. He refused to give him thinking his son was spoiled by his rich friends who had nothing to do except watch horses. Before going to sleep, he went to check that all windows and doors were locked. He saw Mary at a side window at the hall. She closed it quickly, and Holder noticed that she looked anxious. After he went to sleep, he heard some noise that woke him up; he waited until he heard it again coming from his sitting room. He jumped out of his bed and saw his son holding the crown broken from the side and three diamonds were missing. In grief, he accused Arthur of being a thief and a liar. Meanwhile Mary came in and seeing the crown fainted. Arthur asked if he could leave for five minutes but Holder refused and called the police to take his only beloved son to jail. The police searched the house but could not find anything and advised Holder to get the help of Mr. Holmes the famous detective.
There are many famous precious materials that the everyday person knows of. Gold, silver and in more recent times platinum are all known for their scarcity and desirability. However it is a crystalline form of carbon, not a precious metal, which carries more prestige than all three of them together. The diamond. Ever since the Kimberly diamond rush began in 1866, diamonds have played a very distinct role in our society. We are taught from an early age on that diamonds are extremely valuable due to their unrivalled beauty and apparent rarity.
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach