Birth Control Industry In The 1930s

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Changes and Impacts of the Birth Control Industry in the 1930s
For much of the 19th and early 20th centuries women had a hard time getting their hands on effective birth control. The Comstock Act in the United States restricted anyone from using contraceptives or spreading information about it, but those laws did not stop women from trying to prevent pregnancy. Women’s lack of education and effective advertising played an important role in birth control’s highly successful market. This essay will reveal the changes that occurred to the birth control market of the 1930s and how it impacted female consumers of birth control products.
The Comstock Act of 1873 criminalized the use of any pornography, contraceptives, abortifacients, sex toys, and …show more content…

By 1938 the industries annual sales exceeded $250 million and was one of the most prosperous new businesses of the decade. Four hundred companies competed in the market. (485) Aggressive advertising for contraceptives appeared in many women’s magazines and catalogues. Contraceptive products were easily purchased at department stores, through catalogues and even from door to door saleswomen. Ads falsely claimed that their products were “scientifically proven” and recommended by women physicians who “knew” about women’s fears of pregnancy. In an article by Andrea Tone titled Contraceptive Consumers: Gender and the Political Economy of Birth Control in the 1930s, Tone states, “ Many women, spurred on by public attention to birth control but unable to secure the assistance needed to make informed contraception choices, took contraception- and their lives- into their own hands.” (491) The mass marketing of contraceptive devices turned many women on to the idea of being able to decide how often and how many children they …show more content…

The following year the ban on contraceptives was called off and doctors could now legally prescribe birth control. (499) But this didn't mean that women were now running to get a prescription form of birth control, they still preferred other methods. Many women could not afford prescriptions or did not live close enough to a clinic. Convenience, affordability, and discreetness was still what women looked for when choosing a form of birth control. New laws in 1938 that governed medical devices had little impact on commercially sold birth control products because they were still being sold as vaginal cleansers. Women came to depend on “feminine hygiene” products more than any other method of birth control even well after the pill was developed in

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