This paper describes the journey of a young man who never imagined the amount of fame and fortune a simple mistake could bring to his life; the story of Alberto “Beto” Perez; a Colombian aerobics Instructor who become a world fitness leader, is a story of motivation, encouragement, inspiration and group decision making. From Miami to Moscow, from Canada to Japan and all Latin America, he grew into a leader who inspired many people and united the world with one simple activity, dance.
Keywords: Zumba, dance, fitness, business, international, finance, recognition, worldwide, networking.
How a mistake turns to be the key to a successful business.
In the mid 1990’s Alberto “Beto” Perez a young aerobics Instructor arrived to the gym where he used
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Regardless of the start of this company, the planning has been one of the main reasons for the success of the organization. Perez, Pearlman, and Aghion are always looking for improvements and every year they come up with new ideas. After Zumbawear they launched the Zumba shake which started an entrepreneur program that engaged Zumba Instructors who wanted to make extra money without extra work. Also, other formats arise later with the creation of Zumba Toning ®, Zumba Step®, Sentao® and Zumbatomic®, this last one is a program for kids from 4 to 14 years old. (Frey, R. J. 2012)
In 2012, Zumba® the video game was launched, X-box and Wii, Zumba® Fitness video games have sold over 6 million copies worldwide, scoring number 1 selling fitness game in North America in 2011, and in the UK also was the number 1 selling video game. (Nye Griffiths, Daniel
Dia de los reyes magos is on Jan. 5 - Feb. 2 and the day is about the 3 wisemen, But January the 6th is the special day in Mexico….. this day represents the height of the Christmas season. This celebration is where it is stated that the kings, Melchor, Gaspar, and Balthasar, traveled by night all the way from the farthest confines of the Earth to bring gifts to Jesus, whom they recognized as the Son of God. As well as regal, the Three Kings are depicted as wise men, whose very wisdom is proved by their acknowledgement of Christ's divine status. Arrived from three different directions, the kings followed the light provided by the star of Bethlehem, which reportedly lingered over the manger where the Virgin Mary gave birth for many days. In
Over the last several years, it has become undeniable that any kind of sport can, and will, be sensationalized and commercialized by the people from the great companies like “Coca-Cola, Pepsi Cola, and Marlboro” (1667). These companies have hundreds of thousands of dollars budgeted each year to pour into sports in the form of sponsorships, advertising, etc. Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a “make-it or break-it” situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc – anything that the athlete wants or needs to aid in putting him...
Francisco Pizarro was a famous Spanish explorer. On September 13, 1524, Francisco Pizarro set sail from Panama to a conquest of Peru. He brought about eighty men and forty horses with him. In 1528, Pizarro went back to Spain managed to obtain in a group of people from Emperor Charles V. Francisco Pizarro was known for capturing the Inca Emperor, Emperor Atahualpa, in 1532. In 1533, Pizarro conquered Peru.
Based on these three perspectives the social role of organizations allows us to see that human talent applied to levels of excellence is discriminatory in nature. Being in a certain area may present more opportunities for an individual to receive additional training than another social group based on location. This in turn limits a social group organization from the ability to achieve excellence as it pertains to a sport or even a non-sport. Who’s to say that that a local YMCA first place swimmer in a rural area with no exposure other than local recognition cannot reach the level of excellence as a city league first place swimmer with exposures to represent a city or state. Each approach is different depending on many factors such as mentioned above. The overall outcome is how we reach the level of excellence rather than human talent. Implementation of these studies show that social circumstances play a key factor in the social aspect of excellence to which society has scaled down to
Kusinitz Ivan, Fine Morton, 1995. Your guide to getting fit. 3rd ed. Mountain View, Calif: Mayfield Pub. Co.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
By the time Joe was fourteen years of old, he had succeeded to reach his objectives. He had a body that exemplified perfect fitness that he subsequently exhibited for the German medical a...
I had always had an odd passion for working out, even before I became a weightlifter. I endured years of volleyball conditions, all of which left me sprawled across the floor, drenched in sweat; however, I never complained. My muscles quivered, my heart raced, my lungs pressed against my ribs, and my body collapsed; but my mind was determined. However, I found myself alone in this sentiment.
McKenzie, D. C. (2012). The 'Making of a 'Making of a 'Making of a Respiratory physiology: Adaptation to high-level exercise. British Journal of Sports Medicine, 46(6), 381. doi:10.1136/bjsports-2011-090824. Papastergiadis, N. (2012). The 'Pastor'.
The gym is a place where a typical American college student goes to work out their bodies. Based on the fact that I personally could be considered a gym rat, a stereotypical name for someone who spends a lot of time in the work out area. This is partially by choice being on the swim team requires the strength training equipment that is available to our disposal in the gym. While I have been to the gym many times I haven’t really taken the time to take in the other people around me. Within this ethnographic exercise I will explore the college gym norms within Roger Williams University.
Few Californians know hardly anything or nothing about California’s founding father. Fourth graders go on a field trip to a mission to learn about missions and then return to their regular lives, never wondering about missions again. Few of those children return to visit a mission. There is a chance that a few know of California’s founding father and who he was. Father Junipero Serra is that founding father who is just as important as George Washington, Benjamin Franklin, John Adams and several others. However he was a different founding father, a religious one who shaped California. Junipero Serra by Steven W. Hackel delves into Junipero Serra’s life and how he lived. Father Serra, a devoted Catholic, “devoted himself to the universalism of Catholicism, the suppression of individualism, and the renunciation of materialism.” (242)
Robsin, David. "A history lesson in bodybuilding" www.bodybuilding.com. 21 march. 2005. Bodybuilding.com. 15 Feb. 2014 .
Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.
With more and more people aiming to lose weight, the fitness industry has been pressured to accommodate the high demands for efficient and entertaining workouts. This greater variety of workouts hitting the market is a result of the diverse types of people who are trying to get in shape. Health clubs are no longer only for those 20-30 year olds who are in competitive training or those who need to be fit as a job requirement. Instead, these facilities are now packed with people of all ages, and various skill and fitness levels.... ... middle of paper ...
Hoeger, W.W.K., & Hoeger, S.A. (2014, 2012). Principles and labs for fitness and wellness. Belmont, CA: Wadsworth Cengage Learning. 376-379, 386-387. Print.