Best Buy Executive Summary

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Best Buy’s gross margin has decreased steadily from 2010 to 2014, meaning that Best Buy should try to find ways to cut back on cost of goods sold. Best Buy is spending more money over time to acquire and create the same products and services. Overall, a decrease in gross margin over time shows negative signs.
ROE has fluctuated over the years, but has seen a slight increase from 2010 to 2014. Best Buy is slowly increasing the amount of profits using money invested by shareholders. Overall, the increase in ROE from 2010 to 2014 is a positive sign.
Best Buy’s receivables turnover increasing over time means that the company is either becoming more efficient at collecting receivables or that Best Buy operates on a cash basis. Either way, seeing …show more content…

Best Buy’s differentiation strategy places a strong focus on the customer and their experience which sets them apart from the competition. This strategy plays an important role when making recommendations for Best Buy.
First, I recommend that Best Buy innovates their online presence. Best Buy’s research and development and information systems teams would pair up and spend three to six months reconfiguring Best Buy’s online shopping experience. Best Buy must ensure that their updated website is compatible with mobile devices and tables. Every four to six weeks, test groups should be used to navigate the website as if they were making purchases. The test group should consist of Best Buy’s customer base, which the article establishes is Urban Trendsetters, Empty Nesters, Middle America, and Upscale Suburban.
Since Best Buy is focused on customer experience, it is vital that the same customer service can be accessed online. This should be done by allowing a platform where customers can chat on Best Buy’s website with an employee. That online employee will be trained just like an in-store employee, or even could be an in-store employee who opts to work online for a few hours each …show more content…

Based on Best Buy’s customer base, I do not feel that the company does the best at marketing its products and services. I would recommend that Best Buy’s research and development team strategically locates where their customer base of Urban Trendsetters, Empty Nesters, Middle America, and Upscale Suburban consumers live. The company’s research and development team should also find areas where income levels are average or above. Areas where those two categories overlap should have intensive marketing. Television and radio advertisements in those areas expressing Best Buy’s expert advice, current deals on products and services, and a newly reconfigured online shopping experience should produce the best

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