Using Social Media In Pharmacy

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Advantages There are many different advantages to the use of social media in the education and practice of pharmacy. One of these advantages is that it gives pharmacy students a new and engaging way to become involved with their education. According to Grindrod et al. learning happens in a variety of ways: actual conversation with others, textbooks, and social interactions, like social media1. Pharmacy students can take an interactive approach to their learning through their interactions on social media sites like Youtube and Facebook. Youtube allows students to search for videos that can increase their understanding of difficult subject material. These videos usually simplify the information so that it can be easier to comprehend. Youtube …show more content…

According to Simone, pharmacists are finding employment through the help of social media and they are doing it more than any other health provider2. Pharmacists are taking advantage of the growth of social media by using sites like LinkedIn and Facebook to find out which pharmacies are looking to hire. More and more pharmacies are beginning to post their job listings on social media sites and that makes it much more available to those who are searching for it. Searching these sites for job listings is very easy and only requires a few minutes to determine what pharmacies are currently looking for new hires. This streamlines the entire search process and allows you to find many listings with the click or your mouse. It also makes it much easier for pharmacists who are relocating to find a new job in a new setting. Continued use of social media by pharmacists as well as other healthcare providers will make it much easier to fill positions in areas where it may be difficult to advertise in or that people would not have necessarily thought to …show more content…

Johnsen states that approximately half of the current drug companies are communicating with patients through some form of social media4. Drug companies are using social media in order to be able to interact with patients and make it easier for them to get vital information. This is much the same way that pharmacists and other healthcare providers are beginning to use social media. This allows the drug companies to get out things like manufacturer coupons, information about drug shortages, and information on new drugs. Manufacturer coupons are some of the only ways that some patients can afford to take certain medications. Patients are very grateful to be able to take advantage of these coupons in order to get a drug that they may desperately need. Social media makes it very simple for a patient to search for these coupons and makes them much more available than ever before. Drug shortages are also becoming quite a problem in pharmacy. Many drug companies are not able to keep up the production of certain types of drugs and patients are then unable to locate these medications. Drug companies can begin using social media to insure that everyone is aware when there is a manufacturing problem, and this will allow pharmacies and patients to have more time to try and locate available alternatives. It can also help provide them with information on when it is likely to be available

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