E-commerce is the use of the web to sell products and services. While the use of the web is used for many things today, making a business out of it can prove to be very sufficient. Using this method to increase your business profits could lead to an increase in customers. Three ways e-commerce can provide service for it 's customers is by managing simultaneity through customization, reducing customers errors and by using innovation as part of customer participation. Cyberservice overcomes many of the traditional problems of services marketing by giving the marketer undreamed of control over the previously capricious characteristics of services. This is because the Web, as an interactive medium, combines the best of mass production and customization. …show more content…
Reducing the amount of errors caused by customers is a serous task in e-commerce. By using cyber service the risk of errors are reduced. For example when buying books online at amazon.com the customer is lead through the process of selecting books and providing payment and shipping information. No steps are left out because the system checks the validity of the information entered. Customers don 't type in book titles because this could lead to possible errors instead they select them by clicking. Another example of reducing errors for customers is having them enter their email address twice to ensure the correct one is being entered. Having a pull down selection is also a good tool to use to reduce the opportunity of errors (Pitt, Leyland …show more content…
If customers are willing to help out a little, this could lead to the creation of an enjoyable enviroment for them and to significant cost reductions due to the divsement of service efficiencies. An example of this is Firefly. Firefly is a network that creates virtual communities of customers by getting them to give information about themselves and doing the work required to create virtual community. After customers give information about their preferences regarding books, music, and films, firefly then builds a profile ofne that customers likes. The information is then compared with other customers ' interest and enjoyment profiles to recommend new music, book, and films. This information is very useful to customers but a big asset to Firefly. Their able to sell this information to film produces, record companies and book sellers. Customers are the co-creators of their own service and enjoyment and they produce a huge asset for
Customer satisfaction can in fact translate into a major revenue source. Word of mouth, referrals and support/maintenance purchases add up to a significant amount of after sale dollars. General Motors once determined that a $50,000 Cadillac purchase could easily result in $500, 0000 based on satisfied customers. (Conference Board pg. 8)
They can recommend appropriate products to customers. It leads to increase customer intensity. The customers would use more services and the customer loyalty would
After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction.
An example is the use of Googles web browser which will encourage customers to try Googles own mobile phone and operating system. One exciting experience of a customer on one of Googles product or service would in no doubt give rise to customers searching for other products that are Google related.
In many industries, the network of consumers using compatible products or services influences the benefits of consumption. Positive network effects arise when the consumer utility of using a product or service increases with the number of users of that product or service. The telephone system is a widely used example since it seems clear that the value of being part of the network rises as the network sizes increases. Consumption benefits can also arise in markets where a large customer network leads to increases in complementary products and services, which in turn, leads to increased consumer utility (e.g., see Farrell and Saloner 1985; Katz and Shapiro 1985;1986). Prominent examples of industries thought to exhibit network effects include automated bank teller machines, computer hardware and software, videocassette recorders, video games, and Internet web browsers. Not surprisingly, network externalities and the implications of having a large installed customer base are receiving increased attention by strategy researchers (e.g., Garud and Kumaraswamy 1993; Hill 1995; Wade 1995).
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity educate buyers about their products.
The conversion of online searchers or online customers into buyers by researching or marketing for customers through interaction, thereby simplifying the customers of consumer process of finding the products they wish to buy. Secondly, the increase in cross-sell by charming or pleasing the customers by upgrading the quality of the manufactured goods which is one of the factors that are not originally implemented and thirdly, creating successful relationship between customers.
E-commerce, a system by which people can buy, sell and deal without even seeing the person on the other side, has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking.... ... middle of paper ... ...
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)
According to the author, e-business is conducting business on the internet by not only buying and selling goods, but also servicing clients and collaborating with business partners by using all the human technologies.
In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.