Ben And Jerry's Case Study

Ben and Jerry’s are possibly the world’s most famous ice cream makers, having revolutionised the industry with their creative, over the top creations, and endless innovation. Their feel good, cutesy marketing has resulted in brownie points from all corners, as has their respectable stance on ethical matters.

And, refreshingly, it isn’t all talk with Ben and Jerry’s: despite being owned by global conglomerate Unilever, the company have stayed true to their initial values. In fact Ben and Jerry’s can serve as a model of how a business can remain committed to sustainability and ethical practices despite impressive growth. Their status as an ethical powerhouse was cemented in 2012 when they became a Certified Benefit Corporation (or B Corp); a

This does not have to be the most logical topic, but something that is personal to you
· Even if your sustainability measures are the real thing, that doesn’t mean you shouldn’t use them to enhance business image
· The ‘Warm and fuzzy’ effect shouldn’t be underrated

Social Responsibility
Here are some ways Ben & Jerry’s focuses on ethics, the environment and social responsibility:

Ben & Jerry’s has always been focused on the communities in which they serve. In the UK, they have a bus that travels through the streets during festivals selling ice cream. The profits gained are used to support charitable causes in the local community such as “Childline” and “Trees for Cities”.

The company offered stock options to its hometown of Vermont where it began when it decided to expand into other cities. Ben & Jerry’s wanted the community who supported its beginning to be the first to benefit from its success.

Ben & Jerry’s uses certified humane cage-free eggs in their ice cream products in Europe. In the US, Ben & Jerry’s ice cream products are 99% cage-free. The existing 1% is in the novelty ice cream bars sold in the US and