Avda Mission Statement

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Aveda: A Mission in Motion
Jason J Falkner

Aveda, is an ecofriendly firm which actions consistently back up their objectives. Founded in 1978 with the mission to “care for the world we live in, from the products we make to the ways we give back to society, at Aveda we strive to be an example for environmental leadership and responsibility, not just for the world of beauty, but around the world.” (Aveda, 2016) What a bold statement.

Since inception Aveda has been a pioneer in the industry of providing the highest quality of product while taking care of the planet. Actions speak louder then words. In 1989, Aveda was the first privately owned company to sign up with CERES, the Coalition for Environmental Responsibility Economies, demonstrating environmental leadership and responsibility. Since 1999 Aveda has been celebrating the entire month of April as Earth Month, having raised over US $44 million to help support organizations that promote environmental change. On a global scale, the Aveda network reaches out to local communities to get involved and hold fashion show events to …show more content…

It allows consumers the opportunity to get to know the product, even the healing properties associated with each ingredient. More-so, consumers are afforded an inside look into how all ingredients are sourced. Aveda is true to their mission and is committed to supporting social and environmental improvement. Creating the Earth Fund Grant Making Program; Aveda has funded programs which give priority to educating employees and consumers alike. These programs are designed to support projects that protect ecosystems as well as the natural resources essential to the business. The more I researched Aveda, the more impressed I was because this is a company that is consistently dedicated to truly caring for the world we live in, and giving back to the world on a local and global

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