Australian Dairy Industry Essay

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Australian dairy industry encounters a strong competition in both domestic and global environment. Low cost and high quality production is one of the key competitive advantage of Australian dairy industry. There are two main types of dairy company in Australia including farmer cooperatives: Murray Goulburn and Norco, and foreign-owned Fonterra of New Zealand, Parmalat of France, Lion Dairy of Japan, and Warrnambool Cheese and Butter of Canada (Productivity Commission, 2014). In spite of the fourth largest exporter in global and the third largest dairy industry in domestic the worlds, this industry has suffered from the crisis since the end of April 2016 (Whitmont, 2016). The crisis of Australian dairy industry will be analysed through general …show more content…

To explain, Murray Goulburn, Australia’s biggest milk processor, dropped the farm gate milk price from $5.60 a kilogram of milk solids to approximately $4.75 a kilo for the whole year of 2015 to 2016. At the same time, Fonterra, the second largest milk processor, also followed suit by cutting the price by $1.91 a kilo (Neales, 2016). In the other words, the dairy farmers were forced to accept the reduction of more than 10 per cent of the milk prices for this entire year. According to Parliament of Australia (2017). The increasing of global suppliers such as Europe, the United States and New Zealand, the decreasing demand from Russian trade bans and an economic slowdown in China because of political instability seem to be the reasons for the cutting price of those processors. As a result, the majority of dairy farmers have faced to numerous challenges and they decided to sell off the cows to avoid the loss and debt because the price for selling milk was below its cost of production. The appearance of $1 per litre milk in the competition of Coles and Woolworth also contributed to the changing in customer sociocultural behaviour that is one of the factors lead to the dairy crisis in Australia. It is clear that the fresh $1 per litre milk seems to be cheaper than a bottle of water, so it not only

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