Attitudes of the Bar & Gender
Bars and nightclubs are social entities that are designed for entertainment and they typically serve drinks, offer music and dancing. At bars, there are many stereotypes and gender differences that make the experience for both sexes very distinct, but very conflicting. The reasons that men and women go to bars are for the most part, different and also how they are treated at the bar would be absolutely opposite. Therefore they have different experiences while attending bars. One of the typical bars, for the age group of eighteen to twenty-four year olds, is the college bars and clubs that are located throughout every major city. The most common activities that takes place at college clubs and bars is typically drinking, dancing, socializing and at times “hooking up”. These actions show that these unique locations and atmosphere can take a whole different turn on gender stereotypes. It shows through multiple distinctions such as the gendered advertisement of drinks and the different treatment of the genders such as harassment due to the atmosphere. Considering varieties of age group and social entertainment, the knowledge of the bars, specific genders and the related attitudes towards social amusements could be among the most important topics one could research.
Throughout the history of college bars in the United States of America, it is common knowledge, that men and women get different treatment no matter who they are or what family status they are in. The treatment in a majority of the College based bars and nightclubs have nothing to do with status or distinctions that are generally seen within the outside world. College focused bars are generally known because of their attention to treating ...
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People had a lot of money to spend after the war, new fashion trends were popping up in every corner of the United States, and the nightlife became the center for social life. When the outlawing of alcohol started, the nightlife died but only for a short time. Many jazz clubs known as speakeasies kept the nightlife going and soon enough everybody was trying to get into one. What made these clubs grow so much in popularity was that it was a social place where people were able to both buy alcohol and dance. Both men and women alike were in the same crowded room and there was socializing, flirting, and dancing between the two sexes. Clubs during the 1920’s had played a major role in taking down the wall that separated men and women.”For the first time, women went out to drink too and occupied the same dark small, dark spaces as
This club emulates hip hop culture because it is a typical scene from hip hop videos where the settings take place in an upscale club, where people can drink and party, privately, protected by the club’s exclusiveness, where many of the guests dress to impress each other, as the dress code directly states. Partying and the club seen is a prominent part of hip hop culture because this culture originally began with backyard and street parties, similar to the ones that take place at the 40/40 lounge . In these club settings, historically and presently, “pressures to sexualized interaction with other young people on the hip hop dance floor may well be present in the interpretations that young people of the visual imagery of the people dancing in the club, of hip hop music videos and their lyrics,” a stereotypical image that many artists and hip hop enthusiasts seek to maintain and participate in” (Munoz-Laboy &Weinstein & Parker, 2007, pg.
In reaction to the media’s numerous stigmas around college hookup culture in recent years, sociologists and psychologists have begun to investigate adolescent and young adult hookups more systematically. In “Is Hooking Up Bad for Young Women?” by Elizabeth A. Armstrong, Laura Hamilton and Paula England, this issue is addressed through a reaction to previous articles from sources on opposite sides. One side of the argument over sexual activity for young women places them at risk of “low self esteem, depression, alcoholism, and eating disorders,” while the other side argues that the underlying issue is the “moral panic over casual sex.” This issue has been seen by many as a “sudden and alarming change in youth sexual culture,” but systematic research has shown that experiences of young women in college
Eliza Gray, in her article “Fraternity Row” increases the concern for women that becomes sexually assaulted on campus by fraternities. “Fraternity Row” by Eliza Gray describes the truth brought forth by many women that professes that they have been raped at the University of Virginia from a fraternity called “Phi Delta Theta.” In addition to this article, the main issue amongst fraternities are the rising cases of sexual assault that are happening on campus. In fact, Eliza gray uses several statistics to prove that fraternities are at fault for sexual misconduct. “Fraternity members are responsible for 28% of sexual assault in which victims are in capitated. Fraternity men are three times as likely to commit sexual assault. The Nation’s 800
The book: Crash Into Me By Liz Seccuro examines the themes of Sexual Assault(Pg. 49), Lack of Institutional Support(Pg. 68), and Alcoholism(Pg. 17). Alcoholism in the college culture is a conspicuous recurring element that plays a major role in the rape that occurs in the second chapter. Some of the major causes of alcoholism in college are; availability of alcohol(Pg. 44), social pressure(Pg. 46), and genetic susceptibility to alcohol. In Seccuro’s Crash Into Me, on page 44, it states “We all approached one of the many kegs and Jim poured a beer for each of us into those large, red plastic cups that are still a fixture at college parties today” (Seccuro 44). This gives a clear statement about how easy the alcohol is accessed for everyone at the party, even for an under-aged drinker. Seccuro also addresses the point of social pressure on page 46, “I was anxious to get home. But I didn’t want to seem like a loser, either. I figured one more drink couldn’t hurt” (Seccuro 46). This gives a glimpse of what kind of social pressure a lot of college students feel when they are at parties where rape and other occurrences happen. In a study done in 2015 by the National Council on Alcoholism and Drug Dependence(NCADD); the institute implores; “Researchers have identified numerous genes as affecting risk for dependence on alcohol and drugs” (NCADD 2015).
The target audience for this particular advertisement is males, both in their teens and twenties. The appeal to men in their twenties is strongly evident, through the overt sexual nature of the photograph. While most of the female’s features are not visible, the parts which can be seen, result in a highly sexualized image. The appeal to the teenage male population takes a bit...
I chose to research a social occasion setting, which was called Mission Rock Club. The club is located in San Francisco, Ca, and is an 18 and older club on Thursdays. Mission Rock opens at 9pm and closes at 3pm. People start showing up at about 10pm and 11:30pm. Sometime, if the females get to the club before 11pm, they will get in for free. Other then that, the cost is $20 and if you’re on the guest list $10. Everybody who was 21 got in for free. I call this environment, the culture of nightlife and clubbing.
Everyone knows that there is no shortage of parties in college. This rule I found was more popular with boys. And that is the ...
Various studies evaluate, for both managerial and educational motives, the effectiveness of nudity advertising in attracting audience’s attention. Particularly because lots of advertisers resort to this medium in order to overcome the tough competition and pierce the buyer’s perception. The advertisers’ practices have evolved in all the fields and the exposure to ads comprising sexual appeals increased due to the amplified number of adverts bombarding the audience every day. At first, an attractive woman was associated with a product targeting men only to attract their attention. The impact of these ads on attention getting and brand awareness was measured through male resp...
Although forty percent of college-aged students report having sexual intercourse once or never, the perception that hookups are prevalent amongst college students leaves individuals feeling pressured to conform to “the norm” (Zimmerman). The term “hookup” is an ambiguous term that can mean any physical behaviour from kissing to more sexual acts that occurs outside of the confines of a clear relationship. Hookups can occur once or repeatedly, but the primary difference between dating and hooking up is that there are fewer emotional expectations and the encounters are based around physical intimacy. It is difficult to ascertain as to what exactly hookups add to the college experience, but when approaching this issue from a sociological perspective, Robert Merton’s theory on manifest and latent functions sheds light on the potential role hooking up plays. Considered to be the intended purposes of college, manifest functions include job networking and technical skills. However, hookup culture is one of the latent- or unintended- functions. College can be viewed as a type of marriage market where students meet potential partners and determine what they do or do not want from a relationship. With more individuals delaying marriage, hooking up furthers this trend in society and also increases the average age for
Simpson, Penny M.; Horton, Steve. “Male Nudity in Advertisements: A modified Replication and Extension of Gender and Product Effects”. Journal of the Academy of Marketing Science. Summer 1996, Vol. 24, Issue 3, p257.
In contrast to women’s fashion magazines, men’s magazines of ‘general interest’, including fashion magazines, is a relatively new expansion market (Jackson et al 1999). Until recently, magazines for men were either focused on nudity and explicit images, such as Playboy or Penthouse or with a specific focu...
In the modern age, American culture has enforced social norms for what constitutes a man, specifically regarding alcohol consumption and drinking games in college. The society’s enforced standard for masculinity play a major role in influencing the choices of many male college students. Researchers examine the connection between the participation of Asian-American and white males towards drinking games in order to explore the extent of masculine norms’ impact and how ethnic background plays a role. The population sample, the male college students, were taken from registrar's office in a U.S. public university, and data was taken by using three different surveys to measure different contributing factors: DG participation, conformity, and alcohol
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
Gender violence is an ongoing issue in the United States. This year has been a year of many sexual assault cases. The recent most popular showed in the media is a Columbia student, Emma Sulkowicz who carried her mattress around campus to protest her rapists continued presence at the school (Brodsky & Deutsch, 2014). Emma brought her sexual assault to attention, but this was not the first time a sexual assault has occurred on a college campus or unfortunately the last. “In 1976, the Yale undergraduate had refused to acquiesce to her professor’s sexual demands—the disappointment of which, he told her, would earn her a C instead of an A. Price reported the events to Yale’s administration, but, as she later testified in federal court, school officials