Ashley Stewart Case Study

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Ashley Stewart was founded in 1991 in Secaucus, New Jersey by Joseph J. Sitt. Ashley Stewart is an urban leading fashion brand serving plus-size women around the world with 89 stores across the United States. Sitt’s realized that there was a gap in retail for inner city consumers. Sitt created “Ashley Stewart” the name was inspired by Laura Ashley and Martha Stewart. In the beginning each Ashley Stewart store only employed those within the community where the store was located. This caused the company to be recognized and awarded by President Bill Clinton for its large contribution to the nation’s innovative Welfare to Work program. Ashley Stewart began to grow quickly. There were over 380 stores in more than 100 cities. This caused many national

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