As NASCAR becomes more involved in sustainability initiatives, NASCAR needs to promote their initiatives in a way that gives NASCAR a differential advantage with their target audience (Ferrell & Hartline, 2014). One common way a marketer can demonstrate social responsibility is through programs designed to preserve and protect the natural environment (Ferrell & Hartline, 2014). While maintaining the natural environment, sustainability allows the organization to improve the business strategies, economic sectors, work practices, technologies, and lifestyles (Ferrell & Hartline, 2014). Many organizations make contributions to sustainability by adopting eco-friendly business practices or supporting environmental initiatives (Ferrell & Hartline, …show more content…
The position has paved the way for the ethanol industry to become a sponsor of NASCAR and has opened opportunities for NASCAR to connect with American farmers that supply the corn (Ferrell & Hartline, 2014). The connection could attract new consumers to the sport of NASCAR (Ferrell & Hartline, 2014). As well, NASCAR has switched from carburetors to fuel injection engines for higher fuel efficiency (Ferrell & Hartline, 2014). Fuel injection excites manufacturers, technology companies, and NASCAR as NASCAR expects an increase in sponsorship money for their respective teams for switching (Ferrell & Hartline, 2014). Off the track, NASCAR has taken initiative to create a greener environment by reflecting greater social responsibility (Ferrell & Hartline, 2014). In doing so, NASCAR has agreed to plant ten trees in accordance with every green flag dropped during their Sprint Cup Series races (Ferrell & Hartline, 2014). Thus far, NASCAR has planted 110 trees in Daytona Beach (Ferrell & Hartline, …show more content…
The sustainable initiatives must have an impact on the organization business objectives as well as environment (Rogers, 2014). Lastly, a sustainable initiative needs to be a change in the organizations behavior for good of the environment and the consumer (Rogers, 2014). NASCAR is working with Sunoco on reducing emissions and with Liberty Tire Recycling to reduce the amount of waste that normally ends up in landfills (Fava, 2013). However, there is no mention of recycling the fluids after a race including oil, transmission fluid etc (Ferrell & Hartline, 2014). There is plenty more that NASCAR could be doing as sustainability initiatives (Ferrell & Hartline, 2014). Improving on these sustainable initiatives could possible give NASCAR a differential advantage with their target audience (Ferrell & Hartline,
The day that nascar was officially formed was February 21, 1948. However, long before that bootleggers from the south would soup up their cars. They did that because alcohol was banned and they wanted to be able to consume and produce alcoholic products without getting caught by the law. Therefore, they made their cars faster than the police. A marketing activity is a way that a company builds brand awareness. For example, a few marketing activity that nascar utilizes is their website and their apparel they sell. Their website offers a way for the fans to become more informed when nascar events will take place and where. fan apparel helps nascar when fan buys a certain shirt or object it allows their sponsor to be advertised more around the country. In nascar 63% of its fans
Taming the wildest of these bucking broncos is not for the faint of heart as certain iterations of these freaks of nature pack more than the combined power of 500 of their animal name sakes. With such ridiculous levels of performance, clearly geared at a small percentage of owners capable of controlling such ferocity, Ford and Chevy are left with the daunting task of developing a marketing strategy that attracts a larger consumer base capable of profiting from an otherwise niche product. The strategies employed by both manufacturers encompass many similar aspects both of which ultimately convey a similar...
Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
How would you like to go over 100 mph and make a living doing it? The event I am researching is NASCAR. NASCAR is which a multibillion dollar industry they race 1500 races a year in 39 states and 100 tracks. NASCAR is the 2nd most watched sport in the United States. The major race series they are the sprint cup series, nationwide series, and the camping world truck series. NASCAR is the largest sanctioning body of stock car racing in the United States. NASCAR headquarters are located in Daytona Beach Florida.
Have you ever been to a horse race? Seeing the riders give their horses a pat and an apple after the race, people cheering for their horse as it runs rapidly to the finish line? Seems like a great time. But what happens to those horses after they are done their race. What happens to the people who gambled their family’s lives savings. All horse racing should be shut down due to the well being of the horses, the effects of gambling, and the lack of interest.
A Mark IV Toyota Supra and Chevy Camaro SS pull up at a red light on a lonesome stretch of flat road amongst a dimming blue sky; the drivers nod at one another, rev the engines, and jam the accelerator pedals. When two drivers try to outrace each other on public streets, automobile driving makes a turn into the illegal form of motor racing known as street racing. Several possible causes to this aggressive street driving include a recent release of movies that inspire racing by the desire to fulfill the adrenaline rush raging in young people, the overall convenience of street racing, and most importantly, a way for teenagers to achieve nobility status in a short a time.
Rodeo is the sport of cowboys and cowgirls that compete in various events on horseback, or on the back of the bull, all related to the Wild West and ranch type activities. Some of these events include bull riding, bronc-riding, calf roping, team roping, goat tying, barrel racing, etc. Rodeo is sport for all ages, which youth rodeo associations, little britches rodeo, junior high associations, high school associations, college rodeo, all the way up to the professional rodeo. In a recent article posted on Celerity Insider, the article discusses how the ‘Counting On’ stars, Joy-Anna Duggar and Austin Forsyth, were ridiculed for attending the Fort Worth Stockyard Rodeo in Fort Worth, Texas. The couple was harassed by the viewers of the post for
Krantz, Matt (2005, Feb 20). NASCAR sponsorship revs stocks' engines. Retrieved July 15, 2009, from www.usatoday.com
The ecologists are of the opinion that the racing industry is an unnecessary burden for the society, that it does not serve any purpose. But the fact is that the racing industry is just like any other industry that is driven by diesel fuels like car manufacturing and airplane development. If these two consumer goods are considered an important part of human technological innovation, there is no need to sideline the racing industry. On the basis of this, we can also say that using biofuels for racing is preposterous because the biofuels cannot give the thrust that the racing cars need in order to compete. Biofuels are not of high-octane in nature; diesel fuels are. Biofuel cannot be characterized as an energy rich fuel. Using biofuel instead of diesel fuel will negatively impact the performance of racing cars, leading to heavy losses for the racing industry (The Royal Society 08).
They have been adaptive to change for many years and have developed innovations that combine performance and efficiency (BMWusa.com, 2016). BMW has started using natural fibers in door panels and sound-proofing. BMW has a research team working on improving the electric car, finding alternative fuels for their vehicles, and more advanced hydrogen technology. BMW uses a life cycle assessment for all the vehicles which evaluates the burdens the vehicles have on the environment (Belz & Peattie, 2012). This life cycle assessment supports behavioral change within the company as well as among Americans.
Automobiles play an essential role in American society. As if being the major means of transportation was not impressive enough, automotives can be seen on T.V., in movies, in magazines, and can sometimes be indicative of a person’s wealth and social status. On average, Americans drive nearly 40 miles and drive for just over 50 minutes driving per person per day (http://www.bts.gov). That means a person spends roughly one-sixteenth of a day driving. It would make sense, then, to make such an essential part of society as efficient, cost effective, and clean as possible. However, that is not the case. As the years have passed cars have actually begun to move away from efficiency. Hawken writes, “[The automobile] design process has made cars ever heavier, more complex, and usually costlier. These are all unmistakable signs that automaking has beco...
Most people would love to have the ability to travel while earning a living on the way regularly. One of the best ways to achieve this is to become truck drivers. While delivering different goods around the world, truck drivers get to watch as a country develops and are part of the reason for the development. They play an essential role in almost all industries including, manufacturing, retail, food, dining and automotive. It is estimated that 75 percent of communities in America solely depend on truck drivers for delivery of services and goods.
middle of paper ... ... doi:http://corporate.ford.com/microsites/sustainability-report-2012-13/blueprint-strategy. Hughes-Cromwick, E. (2011). The 'Standard'.
“Motor vehicle crashes are the leading cause of unintentional deaths for teens (16-17),” reported The New York State Department of Health. The most exciting thing about being sixteen in the United States is driving. Teenagers can not wait to be sixteen to drive, however, they do not understand the dangers that come with driving at such a young age. Sixteen is the age between child life and adulthood. It is a time when they are not stable and undergoing change, which makes them unsuitable to drive. Many teenagers would say that they need to get to places. In response to that claim, there are public transportation systems and bikes as available alternatives for young drivers. The financial stability and matureness of eighteen year olds proves
The primary goal of The Walt Disney Company is to become one of the world’s leading producers and providers of not only entertainment, but also information (The Walt Disney Company, 2014). The company aims to achieve this by utilizing its immense brand portfolio so as to differentiate services, content, and consumer products. While this is the overall goal, there exist other innate milestones that essentially touch on socially responsible business in enhancing sustainability. They include, but are not limited to; zero net greenhouse gas emissions, whereby the company aims to have reduced net greenhouse gas emissions by 50% by 2020; zero waste, whereby Walt Disney hopes to achieve a 60% reduction in waste from